About the position
At Globe Life, we are committed to empowering our employees with the support and opportunities they need to succeed at every stage of their career. Our thriving and dynamic community offers ample room for professional development, increased earning potential, and a secure work environment. We take pride in fostering a caring and innovative culture that enables us to collectively grow and overcome challenges in a connected, collaborative, and mutually respectful environment that calls us to help Make Tomorrow Better. Could you be our next Social Media Analyst? Globe Life is looking for a Social Media Analyst to join the team! In this role, you will be responsible for being a guide for online reputation management and social media strategy development for the Globe Life Brand and its subsidiaries. They will monitor the social media activity of the Globe Life brand, identifying instances of brand mentions online and market value reporting, which will then be communicated to the appropriate teams within the company in a timely manner. This position will also identify current social media trends and analyze available data to continue to build the strength of the Globe Life brand. They will assist with developing strategies for our social media strategist team to improve the social media presence of independent business owners and agents within Globe Life's subsidiaries. This position will be vital to continue to drive innovation within Globe Life's social media team.
Responsibilities
- Work closely with other members of the Marketing Team to coordinate social media strategies at a corporate, agency and individual level.
- Monitor and assign messages from various social media channels to teams within marketing.
- Use social media listening tools to maintain and monitor brand reputation internally and externally.
- Analyze data of social media performance and compile reports for use within our social media strategist team.
- Work with our social media strategists to identify trends in data to build social media initiatives and monitoring.
- Build reports to help identify areas of growth for Globe Life's social media presence and reputation.
- Identify upcoming trends to help with content development and to foster growth on all social media channels.
Requirements
- Bachelor's degree, preferably in social media or digital marketing from four-year college or university.
- 1-2 years of professional experience in social media management.
- Passion for social media and digital marketing industry.
- Ability to analyze data and identify trends.
- Effective communicator with management and other team members.
- Enthusiasm and initiative when taking on new projects.
- Excellent time management and organizational skills with ability to prioritize multiple assignments.
- Strong proofreading and writing skills with attention to detail.
- Ability to thrive working under pressure.
- Experience with Microsoft Office: Word, PowerPoint and Excel.
- Experience with social media management tools (ex. Hootsuite, Sprinklr, Sprout, etc.) and online reputation platforms (ex. Birdeye, Talkwalker, Google My Business, etc.).
Benefits
- Competitive compensation designed to reflect your expertise and contribution.
- Comprehensive health, dental, and vision insurance plans.
- Robust life insurance benefits and retirement plans, including company-matched 401k and pension plan.
- Wellness club reimbursements and gym discounts.
- Paid holidays and time off to support a healthy work-life balance.
- Development training programs to enhance your skills and career progression.
