Social Media Advertising Specialist

The Bernard Group Inc•Chanhassen, MN

8h•$49,000 - $58,000•Hybrid

About The Position

Do you want to work for a company where your co-workers are co-owners? At Smartpress, we are 100% employee-owned! We take pride in delivering exceptional products and services to our clients while creating a collaborative environment where employees are empowered to succeed. The Social Media Advertising Specialist is responsible for the end-to-end management of social media advertising campaigns, with a primary focus on driving high-quality leads through Meta platforms (Facebook and Instagram) as well as LinkedIn. In this role, you will purchase advertising directly on behalf of our clients, monitor campaign success, and ensure client satisfaction and retention. This position requires both technical expertise in advertising platforms and the ability to translate complex marketing data into clear, actionable insights that drive results. Shift available: Monday through Friday 8:00 am – 5:00 pm, with 2 days in the office at our Chanhassen, MN headquarters.

Requirements

High school diploma or GED required; Bachelor’s degree in Marketing or related field preferred.
Experience managing social media ad campaigns in a professional setting.
Strong analytical skills with the ability to diagnose underperforming ads and make strategic adjustments.
Excellent communication skills with the ability to translate marketing data and analytics into clear recommendations.
A strong focus on customer service, client success, and retention.
able to effectively communicate, both verbally and in writing. Strong interpersonal skills including, demonstrated listening skills and the ability to present ideas and thoughts concisely and effectively both internally and outside the organization
willing to admit when you make a mistake (it happens to the best of us)
fiercely loyal to both our customers and team
trustworthy, reliable, and easy to get along with
enthusiastic and eager to take on new challenges
adaptable and willing to wear whatever hat gets the job done

Nice To Haves

Experience managing professional social media advertising campaigns.
Strong working knowledge of Meta Ads Manager, including Ad Set organization, Lookalike Audience creation, and Special Ad Category compliance.
Experience using LinkedIn Campaign Manager and navigating Business Portfolios.
Familiarity with CRM integrations and lead capture tools, including Instant Forms and file exports.
A strong understanding of social media marketing principles and lead generation strategies.
The ability to analyze campaign performance and determine when to adjust creative assets versus targeting parameters.
Exceptional written and verbal communication skills, with the ability to explain technical marketing concepts in a clear and approachable way.
Strong multitasking skills and the ability to manage multiple campaigns and business pages simultaneously in a fast-paced environment.
A customer-focused mindset with a passion for helping clients succeed and building long-term relationships.

Responsibilities

Develop, launch, and manage comprehensive social media lead generation campaigns across Meta and LinkedIn platforms.
Monitor campaign performance and continuously optimize results by adjusting creative assets, targeting, and campaign structure.
Manage the flow of lead data, ensuring information from Instant Forms is accurately captured and delivered through downloads or CRM integrations.
Oversee multiple business pages and Business Portfolios in a high-volume campaign environment.
Utilize internal systems to manage campaign orders and track advertising activity.
Collaborate with internal teams to ensure campaigns align with client goals and deliver measurable results.
Perform other duties as assigned by management.