Social Media & Advertising Specialist

Gary Yeomans Honda•Daytona Beach, FL

1d•Onsite

About The Position

Social Media & Advertising Specialist — Gary Yeomans Honda (Daytona Beach, FL) Competitive pay + bonus | Fulltime | Onsite Gary Yeomans Honda is growing and we’re hiring a handson marketer to drive showroom and service traffic with datadriven paid media and thumbstopping social content . You’ll own our digital demand engine—building creative that stops the scroll and campaigns that convert shoppers into buyers and service appointments . You will plan, launch, and optimize multichannel advertising and social, then show results with clear reporting.

Requirements

1–3+ years in automotive marketing or performance advertising (dealer, agency, or vendor).
Proven results with Meta/YouTube/Google Ads; confident editing shortform video (CapCut/Canva a plus).
Familiarity with marketplace platforms (AutoTrader, CarGurus, Cars.com) and lead attribution in GA4/CRM.
Strong writing, visual instincts, and a portfolio of ads/reels/posts that show impact.
1–3+ years of performance advertising/social in automotive or similar highintent retail.
Handson with Meta Ads , YouTube , and Google Ads ; strong UTM/GA4 skills and CRM familiarity.
Experience editing shortform video; proficiency with Canva/CapCut or similar tools.
Portfolio demonstrating growth in leads/appointments and efficient CPL/ROAS.
Clear communicator who can translate data into action.

Responsibilities

Plan and execute paid campaigns across Meta (Facebook/Instagram) , YouTube , and Google Ads (Search/Display/PMAX).
Optimize listings and lead flow from AutoTrader, CarGurus, Cars.com , etc.
Build an organic social calendar (reels, shortform video, stories) and engage our local community.
Write ad copy, coordinate simple photo/video shoots, and ensure OEM brand compliance .
Track results in GA4/CRM , report on CPL/CPA/ROAS, and drive continuous improvement.
Partner with Sales, Service, and BDC to align offers, inventory, and promotions.
Manage Meta, YouTube, and Google Ads (Search/Display/PMAX); set budgets, pacing, and audience targeting.
Improve visibility and lead quality from AutoTrader, CarGurus, Cars.com and similar partners.
Run an monthly social calendar (reels, stories, car walkarounds, service tips, event coverage); engage comments and local groups.
Write copy, storyboard short videos, coordinate quick shoots, and maintain OEM brand/coop compliance.
Build GA4 dashboards, track leads from source to sale in CRM, and present weekly insights with nextstep actions.
Align with Sales/Service/BDC on inventory highlights, specials, and reputation management; support events and sponsorships.