Social Marketing Director

West Coast Heating, Air Conditioning, and Solar•El Cajon, CA

About The Position

We're looking for a young, ambitious, and outgoing Social Marketing Director who is excited to grow with a company and make a real impact. This role is ideal for someone early in their career who is highly motivated, creative, and eager to take ownership of a brand. This is not a "just post on Instagram" role. You will fully run and own our social media presence , help shape our brand locally, and be the voice of the company in the community.

Requirements

Recent graduate or early-career professional looking for a real opportunity to grow
Very outgoing, optimistic, and confident
Comfortable talking to people and being on camera (or directing others)
Naturally understands social media trends and platforms
Interested in branding, marketing, and community engagement
Organized, self-motivated, and reliable
Wants ownership, responsibility, and career growth
No extensive professional experience required - attitude, creativity, and drive matter more than a perfect resume

Responsibilities

Fully manage all company social media platforms (Instagram, Facebook, TikTok, etc.)
Create, post, and schedule content consistently
Grow followers, engagement, and local visibility
Monitor comments and messages for brand presence and PR awareness
Strengthen and modernize the company's brand image
Improve how the company looks, sounds, and feels online
Create content that connects with the local community
Support local events, partnerships, and community outreach initiatives
Create short-form video, photos, and posts (behind-the-scenes, installs, team highlights, community content)
Help make the company recognizable and trusted locally
Work closely with internal teams to capture real, authentic content
Represent the company online in a positive, professional, and approachable way
Help build community trust and brand awareness
Support company PR efforts through social storytelling