Social & Influencer Marketing Specialist

Cotopaxi•Salt Lake City, UT

5d•$65 - $75•Remote

About The Position

Cotopaxi is seeking a Social & Influencer Marketing Specialist to support the execution of our influencer partnerships and paid UGC content pipeline. Working closely with the Influencer Marketing Manager and Social Media Manager, this role will own the day-to-day operations of creator programs, including creator communications, briefing, product seeding and orders, paid UGC coordination, and supporting an active, engaged social community. This role is a great fit for someone with early career experience in social media, influencer marketing, or digital marketing who enjoys working with creators and brings strong organization, attention to detail, and enthusiasm for contributing to a growing, mission-driven brand.

Requirements

1-3 years of experience in social media, influencer marketing, or digital marketing (internships and relevant hands-on experience included).
Experience working with influencers, creators, or ambassador programs in any capacity.
Strong organizational skills and attention to detail, with the ability to manage timelines, orders, and logistics accurately.
Clear written and verbal communication skills.
Comfort working across Google Workspace, spreadsheets, and social platforms.
Familiarity with major social platforms, including Instagram and TikTok.
Ability to collaborate effectively across teams in a remote or distributed environment.

Responsibilities

Partner with the Influencer Marketing Manager to execute paid influencer and UGC programs, owning day-to-day creator communications, outreach, briefing, deliverable tracking, and timelines.
Lead execution across assigned creator partnerships, including outreach follow-ups, product sends, content coordination, approvals, and usage rights.
Support creator contracting and negotiations by coordinating agreements, internal approvals, and documentation.
Manage the flow of influencer and UGC content through internal review and into paid media activation.
Own product orders across social, influencer, and PR teams, ensuring accuracy and timely delivery.
Maintain creator tracking, campaign documentation, contracts, and usage rights records.
Support creator onboarding and coordination across assigned campaigns.
Manage select areas of community engagement across social platforms, including responses and issue escalation.
Monitor brand mentions, creator tags, and sentiment, partnering with Customer Experience and PR as needed.
Identify high-performing influencer and UGC content for use across organic social and paid media.
Support asset organization and content capture for campaign and product launches.
Track performance across influencer and UGC initiatives, including content delivery, engagement, and paid media usage
Partner with the Influencer Marketing Manager and Paid Media team to compile performance insights and post-campaign summaries.
Apply learnings to future briefs, workflows, and creator recommendations.
Stay current on influencer, creator, and UGC trends, sharing insights with the broader social team to support iteration and optimization.

Benefits

Medical, dental and vision benefits with HSA, FSA, and DCSA options.
Company-paid basic life insurance with the option to purchase additional coverage.
Voluntary short-term and long-term disability coverage.
Voluntary accident and critical illness insurance.
Company-paid employee assistance program.
Company-paid volunteer time.
401(k) plan with employer match.
Unlimited responsible PTO.
In The Wild Days: Two company-wide days off to recharge, reconnect, and embrace what inspires you.
Enjoy deep product discounts with 60% off Cotopaxi gear - perfect for living out your next adventure in style.
Gear up for the outdoors with exclusive discounts from partner outdoor and lifestyle brands.
Grow personally and professionally through thoughtfully curated learning and development opportunities.
Stay connected and celebrate often with regular in-person and virtual events that bring our team together, no matter where you work.
Be part of a vibrant, values-driven culture that champions people, innovation, and adventure in everything we do.