Social Engagement Manager

Redwood Software

About The Position

As the Social Engagement Manager, you will strengthen Redwood’s brand credibility and drive discoverability across modern AI-indexed search ecosystems by leading our social media, community engagement and video storytelling strategy. You will own Redwood’s presence across LinkedIn, YouTube, Reddit, Quora and other relevant communities, ensuring the company’s thought leadership becomes prominently referenced, cited and surfaced through AI-driven search. You will activate employee advocates, build relationships with influencers and SAP community voices and fuel GTM momentum by elevating Redwood’s expertise in finance automation, cloud workloads and SAP modernization. Your work will directly shape our public narrative, expand brand reach and contribute to pipeline generation.

Requirements

5+ years in social media strategy, community building, influencer relations or digital brand roles within the automation space and B2B SaaS/enterprise technology.
Demonstrated success driving engagement across LinkedIn, YouTube, Reddit, Quora and/or technical communities.
Strong understanding of AI-indexed search ecosystems (YouTube, Reddit, Quora, Stack Overflow) and how authority is established in AI-driven discovery.
Experience activating employee advocacy programs and equipping executives with messaging that aligns to GTM priorities.
Proven ability to build relationships with influencers, advocates and industry voices to co-create high-value content.
Strong copywriting skills across formats (social posts, scripts, thought leadership, short-form video prompts).
Analytical mindset with experience reporting on social KPIs, community engagement patterns and share-of-voice metrics.
Comfortable navigating fast-moving GTM environments and collaborating with Content, Product Marketing, SEO and Web teams.
Must be able to work ET or CT hours.

Nice To Haves

Familiarity with SAP ecosystems, SAP community behavior, or SAP modernization narratives (highly preferred).
Experience supporting GTM teams, demand generation motions and product-aligned storytelling.

Responsibilities

Maintain a consistent and engaging presence across LinkedIn, YouTube, Reddit, Quora and relevant technical communities.
Develop and manage a YouTube content strategy aligned to GTM campaigns and thought leadership, collaborating closely with Product Marketing, Content and Web teams.
Tailor content and engagement approaches for each platform (e.g., YouTube community posts, shorts, playlists; Reddit/Quora threads; AMAs) to reach technical audiences and support new logo growth and expansion pipeline.
Ensure social and community activity aligns with demand generation rhythms, product launches and pipeline goals.
Seed and actively participate in SAP community discussions—especially around PI/PO migration—positioning JSCAPE as a secure, SAP-endorsed alternative.
Build and execute a localized engagement approach for the DACH region in partnership with local advocates, influencers and SAP-focused LinkedIn groups.
Activate employees—especially ELT members—as brand ambassadors by equipping them with messaging, content and tools to share authentically.
Identify and engage key industry influencers and community groups to expand Redwood’s reach and credibility, surfacing opportunities for paid amplification.
Build relationships with influencers and industry voices to co-create YouTube videos, podcast clips and social content aligned to thought leadership themes.
Engage SAP community influencers, partners and customer advocates to amplify Redwood’s SAP-endorsed positioning and modernization narrative.
Implement unified employee-facing messaging to ensure public engagement reflects Command of the Message principles.
Partner with SEO, Content and Product Marketing to position Redwood’s expertise in locations where AI engines source insights (YouTube, Reddit, Quora, Stack Overflow, Medium and industry forums).
Seed and sustain credible, high-value conversations in public/semi-public digital communities so Redwood’s insights are frequently referenced in AI training sources.
Identify emerging conversations gaining traction in AI-indexed environments and activate employee, influencer, or partner participation.
Collaborate with Content and Web teams to optimize metadata, structure and interlinking for AI discovery, snippet retrieval and topic authority.
Track and report new indicators of success—AI search share of voice, inclusion in AI-generated results and content visibility across LLM-indexed ecosystems.
Reinforce Redwood’s SAP Endorsed App authority across public conversations and ensure certification is consistently cited.
Monitor sentiment, audience discussions and engagement patterns to inform GTM messaging, Product insights and content priorities.
Identify high-performing conversations suitable for amplification through Paid, Web, or influencer channels.
Track conversations across YouTube comments, finance ops communities, DevOps groups and cloud-focused forums to shape future positioning and narrative direction.