Associate Manager of Social & Engagement

Hibu•Cedar Rapids, IA

9d•Hybrid

About The Position

We’re looking for a strategic, creative marketer to own and help grow our organic social, community, reputation management, and ambassador programs, all with a clear focus on driving awareness, demand, and customer acquisition. This role will shape how Hibu shows up in market through authentic storytelling, peer-to-peer engagement, advocacy, employee voices, and trusted third-party signals. You’ll build and evolve programs that turn customers, partners, creators, industry influencers, and Hibu voices into active participants in our growth, while strengthening our brand presence across social platforms, communities, review sites, and other channels. This is a highly cross-functional role that partners closely with Marketing, Sales, Customer Success, Product, and People teams to ensure these efforts contribute meaningfully to brand credibility, pipeline engagement, and long-term growth

Requirements

Strong written and verbal communication skills, including storytelling for diverse audiences
Social media strategy experience across multiple platforms, community management a plus
Project management and organizational skills to manage multiple programs simultaneously
Ability to collaborate cross-functionally with Marketing, Sales, Product, Customer Success, and People teams
Analytical mindset with experience tracking engagement, reach, and conversion metrics
Creativity in campaign and content ideation, with an eye for brand consistenc
5 to 7 years of experience in equivalent position
Strong communication skills
Strong analytical and technical knowledge
Ability to Prioritize without direct supervision
Technical documentation
ITIL certification

Nice To Haves

Bachelors Degree

Responsibilities

Support and execute the organic social strategy across priority platforms (LinkedIn, Facebook, YouTube, Instagram, and emerging channels) to drive awareness, engagement, traffic, and downstream acquisition.
Assist in building and running community programs that foster peer-to-peer connection, learning, and advocacy across key customer segments, including private groups, community hubs, webinars, and events.
Help design and launch an ambassador program, activating customers, industry experts, creators, and partners to generate advocacy, referrals, UGC, and event participation.
Support influencer, creator, and podcast initiatives by identifying relevant voices, helping coordinate collaborations, and expanding reach into priority audiences.
Contribute to reputation management efforts, including third-party review platforms and page-one brand search presence
Collaborate across marketing teams to align messaging, repurpose content, and support upper, mid, and lower-funnel initiatives.
Track engagement metrics and help report on contribution to acquisition, lead quality, and brand lift
Assist in building and maintaining foundational programs and processes, including playbooks, calendars, governance, and measurement frameworks.
Represent Hibu externally as needed through storytelling, events, webinars, and industry engagement