Social & Content Marketing Manager

Sea Bags•Portland, ME

12h•Onsite

About The Position

Sea Bags, the original maker of one-of-a-kind totes, handbags, and accessories crafted in the USA from recycled sailboat sails, is looking for a Full-Time Social & Content Marketing Manager to help expand our cultural relevance, brand visibility, and revenue impact across both Direct-to-Consumer (DTC) and Business-to-Business (B2B) channels. This role plays a critical part in shaping how the world experiences Sea Bags—through public relations, influencer and affiliate programs, collaborations, sponsorships, and community partnerships. The Social & Content Marketing Manager ensures our brand story is told consistently, and measurably across earned and owned channels, aligning creative storytelling with clear business outcomes. If you are equal parts relationship builder and performance-driven marketer, this is your opportunity to help steer the next phase of Sea Bags’ growth.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field from an accredited institution.
Demonstrated experience in brand marketing, content marketing, PR, influencer marketing, or affiliate programs.
Demonstrated experience developing and managing social media, content calendars, and performance reporting.
Experience managing influencer and/or affiliate programs with measurable ROI outcomes.
Experience collaborating with PR agencies or directly with media contacts.
Excellent written and verbal communication skills, with the ability to represent the brand professionally and authentically.
Strong interpersonal and negotiation skills with the ability to build and manage external partnerships.
Highly organized and capable of managing multiple concurrent initiatives in a fast-paced, deadline-driven environment.
Analytical mindset with the ability to evaluate performance data and optimize strategy accordingly.
Proficiency in Microsoft Office (Excel, Word, PowerPoint) and familiarity with analytics tools such as Google Analytics.
Ability to work on-site at a computer workstation.

Nice To Haves

Experience in lifestyle, retail, or mission-driven consumer brands.
Experience using social media management platforms (e.g., Hootsuite).
Video production or short-form content experience.
Strong foundation in content strategy development and brand storytelling frameworks.
Familiarity with influencer management or affiliate tracking platforms.
Experience supporting cross-brand collaborations.
Experience leveraging AI tools to improve marketing productivity and efficiency.
Deep understanding of Sea Bags’ brand identity, sustainability mission, and coastal heritage positioning.

Responsibilities

Manage execution of social media marketing strategy and content marketing initiatives across all brand platforms, ensuring cohesive storytelling and measurable engagement growth.
Manage influencer marketing programs from end to end—including identification, outreach, relationship cultivation, contract coordination, and performance analysis.
Oversee affiliate marketing program, optimize partner performance, and drive incremental revenue through data-informed decision-making.
Support public relations consultants in collaboration with leadership, securing placements that elevate brand awareness and credibility.
Activate brand collaborations aligned with Sea Bags’ mission, sustainability values, and target audience.
Oversee and execute sweepstakes campaigns and promotional partnerships designed to increase qualified traffic and audience acquisition.
Support sponsorship and community partnership initiatives that reinforce brand values and deepen local and national engagement.
Drive brand storytelling initiatives that strengthen awareness, loyalty, and cultural relevance.
Collaborate cross-functionally with Creative, E-commerce, Retail, B2B, and Leadership teams to ensure cohesive messaging and campaign alignment across all channels.
Track and analyze performance metrics related to PR placements, influencer ROI, affiliate revenue, partnership-driven traffic, and social engagement—translating insights into actionable strategy adjustments.
Contribute to strategic demand generation efforts that support seasonal campaigns and corporate revenue objectives.