Social Content Manager-bareMinerals

Laura Mercier Cosmetics and ReVive Skincare-posted 3 months ago
$98,000 - $120,500/Yr
Full-time • Mid Level
New York, NY
1,001-5,000 employees
Health and Personal Care Retailers
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The Manager, Social Content plays a pivotal role in shaping, executing, and optimizing the brand's global organic social strategy. Reporting to the Director, Social Content Strategy, this role balances creativity, consumer insight, and data-driven decision making to build engaging, high-performing content across priority channels. This individual will partner closely with brand marketing, influencer/PR, and creative teams to bring the brands stories to life, while managing the day-to-day execution of the content calendar, community engagement, and performance reporting.

  • Drive planning, execution, and optimization of the social content calendar, building best-in-class relevance while also ensuring alignment with marketing priorities, product launches, and cultural moments.
  • Lead social content creative briefings with internal and external partners, driving fresh ideas that are culturally relevant.
  • Partner with internal creative teams and agencies to produce content tailored to each platform (Instagram, TikTok, YouTube, etc.), maintaining best-in-class quality and agility.
  • Utilize in-house content studio to develop agile, lo-fi content.
  • Quickly leverage analytics and social listening tools to optimize performance, optimize in real-time, and generate insights that inform future strategy.
  • Identify opportunities to leverage UGC and emerging creators to enrich the brand's social storytelling.
  • Champion understanding of evolving platform trends, tools, and competitor strategies, making best-in-class recommendations to keep the brand ahead of the curve.
  • Support prep and execution for social content shoots, ensuring deliverables align with the calendar and business priorities.
  • Partner with brand leads teams to help align social priorities with broader brand initiatives, ensuring content reflects each brand's voice while staying true to central strategy.
  • Use features like polls, Q&A sessions, and live events to encourage interaction with the audience. Focus on creating a sense of belonging within the brand's online community.
  • 5+ years of experience in social media and content strategy, ideally within beauty, fashion, or consumer lifestyle.
  • Best-in-class understanding of platform best practices (Meta, TikTok, YouTube, etc.) and experience managing brand accounts.
  • Proven ability to connect social storytelling with consumer insights and business goals.
  • Experience utilizing an in-house social content studio and optimizing content hooks.
  • Demonstrated success in developing and optimizing content that drives relevance, engagement and awareness (average views per post).
  • Experience collaborating with creative teams, agencies, and cross-functional partners.
  • Analytical mindset with hands-on experience using social listening, publishing, and reporting tools.
  • Excellent communication, project management, and organizational skills.
  • Creative problem-solver who thrives in fast-paced environments and can balance multiple priorities.
  • Strong written and verbal communication skills.
  • Ability to communicate complex ideas and processes in a simplified manner.
  • Team player with strong interpersonal skills - a self-described 'people-person,' comfortable speaking with all levels of an organization.
  • "Hybrid First" Model 2-3 days per week in office, balancing virtual and face-to-face interactions.
  • "Work From Anywhere" - Freedom to work three (3) weeks annually from the location of your choice.
  • Complimentary Products - Free and discounted products on new releases and fan-favorites.
  • Professional Development - Exposure to senior leadership, learning and development programs, and career advancement opportunities.
  • Community Engagement - Volunteer opportunities in the communities in which we live and work.
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