Social Content Creator

Rural King Supply • Mattoon, IL

2d • $19 - $21

About The Position

As a Social Content Creator is responsible for bringing the Rural King brand to life through engaging, platform-native content. This role is a true maker - someone who films, edits, designs, and executes content that feels authentic to rural life. This role will create original content for Instagram, Facebook, TikTok, and YouTube, supporting key campaigns, seasonal initiatives, and everyday brand storytelling. The Social Content Creator will be heavily involved in filming, creative direction, and hands-on production, ensuring content aligns with Rural King’s brand voice, values, and visual standards.

Requirements

• At least 2+ years of experience creating social content
• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism, or a related field. Any suitable combination of education and experience will be considered.
• Experience with DSLR cameras
• Strong verbal and written interpersonal and communication skills.
• Excellent customer service skills.
• Proficiency in Adobe Creative Suite, Capcut, or similar tools
• Experience filming and editing short-form video
• Demonstrated ability to adapt in a fast-paced environment and multi-task
• Excellent organizational skills and attention to detail.
• Demonstrated behaviors must reflect integrity, professionalism, and confidentiality.
• Ability to maintain a seated or standing position for extended durations.
• Capability to lift 15 pounds periodically.
• Able to navigate and access all facilities.
• Skill to effectively communicate verbally with others, both in-person and via electronic devices.
• Close vision for computer-related tasks.

Responsibilities

• Create original, engaging social media content including videos, images, and captions
• Film and capture content on location, in-store, at events, and during brand activations
• Edit high-quality video content optimized for each platform
• Compile and effectively communicate results.
• Translate campaign goals into compelling visual storytelling
• Develop shot lists prior to filming
• Ensure content aligns with brand voice and creative standards
• Stay up to date on social media trends and tools
• Adapt trends authentically for the Rural King audience
• Partner with the Social Media Manager and Social Media Coordinator to execute content initiatives and strategy
• Coordinate with store managers and partners for filming and permissions
• Post work for review and support asset organization
• Publish content according to established content calendars
• Apply performance insights to improve future content

Benefits

• 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
• Healthcare plans to support your needs
• Virtual doctor visits
• Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
• 15% Associate Discount
• Dave Ramsey’s SmartDollar Program
• Associate Assistance Program
• RK Cares Associate Hardship Program
• 24/7 Chaplaincy Services
• Company paid YMCA Family Membership

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level