Content Creator, Social

dentsu • New York, NY

2d • $51,000 - $83,375 • Hybrid

About The Position

Content Creator, Social Are you a social content creator who loves making beverages look irresistible online? We're looking for someone who can create visually appealing, engaging content for our client, a flavored sparkling water brand, while helping us transition from trend-chasing to bigger campaign brainstorming while keeping a humorous tone. You'll handle everything from brainstorming, ideating and pitching ideas to implementing on the ground shoots for campaigns and talent work. You'll create for both quick-turn social posts and large-scale social campaigns and collaborate on art direction and post-production to ensure every piece of content has impact. Reporting to the Associate Content Director, Social, you will ensure creative excellence when delivering work for clients. This is the ideal position for someone who is energized by collaborating with teammates and clients and is always chasing social trends. You will be an individual contributor, and your responsibilities will include creating visual social media assets. These assets will be for multiple social media channels, including TikTok, Twitter, Facebook, Instagram, Snapchat, YouTube, and others. This will include Instagram Story wallpaper, layouts, and frames. You will manage social content photo and video shoots. You will brainstorm inventive content ideas and apply new formats that promote engagement. You have a passion and interest for capturing and communicating brand stories through social media.

Requirements

• Proficiency in Adobe Premiere Pro (required)
• Strong understanding of social media platforms, especially Instagram and TikTok.
• Ability to create bold, humorous, and emotionally engaging content.
• Experience with campaign-based content and organic social integration.
• Self-starter with excellent time management and communication skills.
• Willingness to adapt and collaborate in a fast-paced agency environment.
• Must have strong proficiency with a range of Adobe Creative Products (Photoshop, Illustrator)
• You must be comfortable shooting with both an iPhone and a DSLR camera and have video editing skills.
• 1-year minimum experience
• bachelor's in advertising, marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required
• Understand how to capture content within social platforms (Instagram Creator Tools, Twitter, Facebook, Snapchat, TikTok) and can provide visual guidance on social assets

Nice To Haves

• Photoshop and After Effects (preferred).
• Comfortable with motion graphics and sound design (bonus).
• Familiarity with AI tools for creative ideation.

Responsibilities

• Conceptualize, execute and produce video and still photo assets and content for Instagram, TikTok, and other social platforms.
• Edit videos using Adobe Premiere Pro and design assets in Photoshop/Adobe Express.
• Develop motion graphics and sound elements that amplify our client’s maximalist vibe.
• Write engaging social copy and contribute to campaign ideation.
• Participate in on-the-ground shoots for pop-up events and flavor launches.
• Collaborate with strategy and account teams to ensure content aligns with brand goals.
• Stay ahead of social trends and bring fresh, innovative ideas to the table.
• Be comfortable appearing on camera when needed.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level