About The Position

This role involves leading real-time community engagement across Dolby’s global social platforms, including Meta, TikTok, X, LinkedIn, YouTube, RedNote, and emerging platforms. The specialist will proactively engage in culturally relevant conversations across entertainment, sports, film, gaming, and technology ecosystems, identifying high-velocity cultural moments for brand-aligned engagement. Key responsibilities also include managing inbound communications, developing community engagement playbooks, and collaborating with agencies on reporting KPIs. The position requires providing real-time coverage for global tentpole events, supporting cross-platform and cross-regional social media efforts, and driving information sharing. Furthermore, the specialist will research emerging platforms, support new channel launches, identify experimentation opportunities, and stay updated on algorithm shifts. Monitoring engagement performance, providing weekly summaries, and tracking audience sentiment are also crucial. The ideal candidate is described as someone who is "chronically online" in the best way, understanding memes, tone shifts, creator culture, and platform nuance instinctively, capable of moving quickly without sacrificing judgment, deeply collaborative, and possessing strong instincts for protecting and evolving brand voice.

Requirements

  • 2–4 years of experience in social media and community management.
  • Demonstrated experience managing brand communities across multiple platforms.
  • Strong understanding of social listening tools and native platform analytics.
  • Excellent written communication skills with a strong grasp of tone.
  • Ability to work non-traditional hours, including nights, weekends, and holidays as required for global events.
  • Is chronically online in the best way; someone who understands memes, tone shifts, creator culture, and platform nuance instinctively.
  • Knows when to participate in culture and when not to.
  • Understands the difference between polished brand copy and conversational, platform-native engagement.
  • Can move quickly without sacrificing judgment.
  • Is deeply collaborative and comfortable working across regions and time zones.
  • Has strong instincts for protecting and evolving brand voice.

Nice To Haves

  • Experience with Reddit and Discord a plus.
  • Experience working with entertainment, technology, sports, or media brands preferred.
  • Experience supporting real-time event coverage strongly preferred.
  • Experience launching or scaling new social platforms is a plus.

Responsibilities

  • Lead real-time community engagement across Dolby’s global social platforms (Meta, TikTok, X, LinkedIn, YouTube, RedNote, emerging platforms).
  • Proactively engage in culturally relevant conversations across entertainment, sports, film, gaming, and technology ecosystems.
  • Identify high-velocity cultural moments and engage in a way that is platform-native and brand-aligned.
  • Manage inbound comments, DMs, and mentions, escalating issues when necessary.
  • Develop ongoing community engagement playbooks and response frameworks (based on platforms).
  • Work with agency to develop reporting KPIs for CM.
  • Work with global agency to develop ongoing updates in CM.
  • Provide real-time coverage support for global tentpoles (e.g., awards shows, major sports events, film premieres, product launches).
  • Work flexible hours, including evenings, weekends, and holidays, aligned to global time zones.
  • Identify reactive engagement opportunities during live events.
  • Support the team across content publishing, social listening, reporting, and campaign amplification.
  • Drive information sharing between Global and regional social teams.
  • Track cultural insights and performance trends and share with stakeholders.
  • Help operationalize best practices across markets.
  • Coordinate ongoing reporting for CM; develop reporting cadence and create CM reports that showcase best practices, trends and learning/growth opportunities.
  • Research emerging platforms and trends.
  • Support the launch and setup of new social channels.
  • Identify opportunities for experimentation and audience growth.
  • Stay ahead of algorithm shifts and evolving platform norms.
  • Monitor engagement performance and identify optimization opportunities.
  • Provide weekly engagement and community health summaries.
  • Track audience sentiment and cultural relevance indicators.
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