Social Commerce Strategist (TikTok Shop & Affiliate)

Power Digital

3d•Hybrid

About The Position

The Social Commerce Strategist plays a pivotal role in driving revenue and optimizing affiliate and social commerce strategies through data-driven, AI-enhanced processes. This position manages affiliate and social ambassador partnerships across platforms like TikTok, Meta, and Amazon affiliate, ensuring alignment with brand objectives and maximizing partnership profitability. Daily responsibilities include overseeing affiliate production and outreach, optimizing social shops, and refining commission strategies based on GMV and engagement metrics. In this fast-paced role, the Social Commerce Strategist also serves as a key client liaison, delivering actionable insights and recommendations to sustain and strengthen client relationships. Always forward-thinking, this strategist keeps pace with industry trends, continuously integrating innovative tactics to elevate social commerce results.

Requirements

2+ years of experience in social media (agency experience preferred)
Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
Proficiency in TikTok Shop Seller Center: Comfort and familiarity with navigating and utilizing the various TikTok tools within their commerce suite. Must have experience in the Affiliate management system
Affiliate & Ambassador Program Experience: Understanding of the social ambassador ecosystem and proven experience in at least one sub-affiliate program; bonus points for Impact experience
Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
Strong Analytical Skills: Ability to analyze campaign data effectively, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve client goals
Commerce Management Experience: Previous experience managing social commerce initiatives, including setting up and optimizing social shops on platforms like TikTok and Meta, to drive revenue and conversions
Performance Influencer Management: Demonstrated proficiency in managing influencer campaigns focused on driving specific performance metrics such as conversions, click-through rates, and ROI
Autonomous Workflow Capability: Highly self-motivated and capable of working independently to develop, execute, and manage social media strategies while delivering exceptional results

Responsibilities

TikTok Shops & Affiliate Management: Execute a TikTok Shop affiliate strategy and/or social ambassdor aligned with brand objectives, focusing on maximizing partnerships and revenue, including daily affiliate outreach through the TikTok Shop Affiliate center
Affiliate Outreach and Onboarding: Management of affiliate messaging system and discord communities to encourage ongoing partnerships that are mutually beneficial
Commerce Optimization: Manage social commerce initiatives across platforms like TikTok and Meta, including the setup and continuous optimization of social shops to enhance conversions and drive revenue for clients
Data-driven Reporting and Analytics: Track and report key metrics, including GMV, response rate, and program growth; provide affiliate commission strategies and analyze overall profitability. Develop forecasts and goals for clients based on historical data.
Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign performance, insights, and recommendations for optimization to ensure client satisfaction and retention
Continuous Learning and Innovation: Stay abreast of industry trends and platform updates, actively seeking out new opportunities and innovative strategies to enhance the performance of influencer campaigns and social commerce initiatives
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Benefits

Base salary + commission opportunities
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
401(k) plan - 4% employer contribution matching
Unlimited Time Off available on day one
Fully flex work environment: full-remote, in-office, or hybrid
Employee Assistance Program (EAP)
12 observed national holidays + 2 mental health recharge days per year
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives