SOCIAL & BRAND PARTNERSHIPS MANAGER

1-800-PACK-RAT, LLC•Wake Forest, NC

55d

About The Position

The Social & Brand Partnerships Manager is responsible for developing and executing strategies that amplify 1-800-PACK-RAT's brand presence through social media collaborations, strategic partnerships, and influencer programs. This role blends content creation, creativity, relationship management, and marketing strategy to grow awareness, drive engagement, and highlight the company's partnerships and community initiatives.

Requirements

Proven track record of managing partnerships and executing co-branded campaigns
Excellent communication, negotiation and relationship-building skills
Creative thinking for visual storytelling and brand alignment
Experience with social analytics and reporting tools (SOCi, Hootsuite, Meta Business Suite)

Nice To Haves

Knowledge/experience in sports marketing campaign activations
Knowledge of influencer marketing or affiliate partnerships

Responsibilities

Social Media Strategy & Execution
Lead the planning and creation of social media campaigns that promote 1-800-PACK-RAT's partnerships, sponsorships, and collaborative initiatives.
Develop engaging multimedia content (posts, stories, videos, etc.) showcasing partner relationships and co-branded activities.
Work with the digital marketing team to align partnership content with overall brand voice, seasonal promotions, and business goals.
Track, analyze, and report on partnership-related social media performance metrics (reach, engagement, conversions).
Partnership Development & Management
Manage ongoing relationships with existing partners, ensuring mutual value and consistent communication.
Collaborate with cross-functional teams (e.g., Marketing, Sales, Business Development) to activate and promote partnership programs.
Negotiate partnership deliverables, timelines, and performance goals.
Brand Storytelling & Collaboration
Collaborate with partners' marketing teams to identify content opportunities and execute activations and campaigns.
Collaborate with internal creative teams to produce high-quality co-branded content.
Coordinate press releases, blog posts, or video spotlights highlighting key partnerships.
Analytics & Reporting
Monitor social media trends and partnership performance to identify growth opportunities.
Prepare regular reports summarizing partnership ROI, engagement impact, and social sentiment.
Use insights to optimize future campaigns and deepen partnership effectiveness.
Perform additional responsibilities as requested. Essential duties, responsibilities and activities may change at any time, with or without notice