Social and Digital Content Marketer

Equity Methods • Scottsdale, AZ

9d

About The Position

Social and Digital Content Marketer We’re a fast-moving B2B marketing team on the prowl for a Social and Digital Content Marketer . If you’re a vertical video virtuoso with a broad and sophisticated base of cultural capital who wields words winsomely and rides Canva like a carousel pony, we want to chat with you.

Requirements

• Education: A bachelor's degree or higher in a relevant subject, or equivalent experience and skill.
• Experience: Minimum of 3-5 years of professional experience in a social media and digital marketing communications role with a significant writing component.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Experience with email marketing automation (e.g., Mailchimp, Hubspot), CRM systems (e.g., Salesforce), and social media management tools (e.g., Later).
• Hands-on experience with a minimum of two major social media platforms (Instagram, TikTok, Facebook, X, LinkedIn, YouTube).
• Some exposure to Google Ads and at least one social advertising platform.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with A/B testing.
• Critical Skills: Excellent written and verbal communication skills with a special knack for identifying an intriguing plotline and/or highlighting what others would find useful.
• Experience digesting technical material and making it easy to understand.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Superior project management, organization, and prioritization.
• Able to drive multiple projects simultaneously to a close.
• Creative thinker with exquisite taste and an excellent sense of humor.
• Ability to work independently or collaboratively with a high degree of initiative.
• The kind of person who smart, nice, proactive colleagues seek out.
• Knowledge of SEO/SEM principles and best practices.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite).
• Discernment in when to use images and when to use words.
• Familiarity with content management systems (CMS) like WordPress.
• Efficiency with capturing usable photos and video with consumer-grade devices.

Nice To Haves

• Experience in B2B and/or professional services is a plus.
• Employer branding experience is a plus.
• PR experience is a plus.
• Understanding of how social media can be leveraged as a search and discovery tool.
• Prior experience bridging online activity and offline relationships.

Responsibilities

• Conceptualize. Develop, implement, and manage comprehensive social media and digital marketing strategies aligned with our business objectives across LinkedIn, Instagram, and other platforms.
• Develop. Create (directly or via collaboration) clever, engaging, platform-specific content (text, image, video, interactive) that reflects who we are and what we offer to our B2B and prospective employee audiences.
• Manage a social media content calendar and ensure timely and consistent posting.
• Post and Follow Up. Plan, execute, and optimize social media campaigns for LinkedIn, Instagram, and other channels.
• Manage ongoing organic digital visibility and occasional advertising to maximize ROI.
• Respond positively to our followers and foster a professional brand image online.
• Cover Home Base. Work collaboratively with the team to capture ideas and drive broader content, distribution, and website initiatives forward.
• Ensure that our ideas and materials have high visibility and deep resonance.
• Pitch in with offline projects where needed.
• Ensure that the online and offline worlds are seamlessly bridged.
• Check What’s Working. Track, analyze, and report on key performance indicators (KPIs) for all social media and digital marketing campaigns.
• Utilize analytics tools (e.g., Google Analytics, platform-specific analytics) to provide actionable insights, identify trends, and optimize performance.
• Make Us Findable. Implement SEO best practices to improve organic search rankings and website traffic.
• Use SEM campaign management and optimization where needed.
• Gate private items. Design with relationship initiation in mind, where appropriate.
• Keep Us Fresh. Draw from a reservoir of cultural capital to bring inspiration from unlikely places.
• Stay on top of trends, emerging technologies, new platform features, and competitor activities to ensure we’re staying relevant.
• Proactively recommend and implement innovative approaches.
• Be Helpful and Resourceful. Use time, financial and other resources in a high-impact way.
• Work effectively and respectfully with our designers, consulting team members, and other personnel.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees