Stated Local Education Demand Generation Manager Demand Generation Manager

HP • Spring, TX

3d • $105,050 - $161,800

About The Position

HP Inc. is seeking a highly execution-oriented SLED Demand Generation Manager to drive pipeline growth and deliver Marketing Generated Opportunities (MGOs) across the State, Local Government, and Education segment.
This is a hands-on individual contributor role responsible for planning, building, launching, optimizing, and reporting on multi-channel demand programs. The ideal candidate thrives in a fast-paced B2G environment, understands public sector buying cycles, and partners closely with sales to translate marketing engagement into qualified pipeline.
This role carries direct accountability for MGO performance and measurable pipeline contribution.

Requirements

• 5–8+ years of B2B demand generation experience.
• Experience marketing to Public Sector, Government, or Education customers preferred.
• Proven track record of delivering MGOs and pipeline impact.
• Hands-on experience with marketing automation and CRM systems.
• Strong project management and organizational skills.
• Analytical mindset with ability to translate data into action.

Nice To Haves

• Experience in ABM strategy and execution.
• Familiarity with SLED procurement cycles and budget timing.
• Experience activating sales teams in social selling programs.

Responsibilities

• Integrated Campaign Execution (Hands-On)
• Marketing Generated Opportunity (MGO) Ownership
• Event & Field Marketing (Execution-Focused)
• Email Marketing & Nurture Programs
• Paid & Digital Media Management
• Thought Leadership & Content Activation
• Sales Alignment & Field Enablement
• Account-Based & Territory-Based Marketing
• Data, Reporting & Optimization
• Cross-Functional Collaboration

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees