SKYTRAK - International Marketing Manager
About The Position
The International Marketing Manager will support SKYTRAK’s global growth by planning and executing marketing initiatives across key international markets. This role is responsible for adapting SKYTRAK’s brand, products, and campaigns for regional audiences while ensuring consistency with global strategy and performance goals. Working cross-functionally with internal teams, regional partners, and agencies, the International Marketing Manager will help drive demand generation, eCommerce performance, and go-to-market execution internationally. The ideal candidate brings experience in international marketing, a strong understanding of digital performance channels, and a data-driven approach to optimizing campaigns. A passion for golf and performance-driven consumer technology is highly valued.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Experience supporting digital marketing and performance campaigns, particularly Google Ads
- Strong working knowledge of Google Analytics and performance reporting
- Experience with Shopify or eCommerce platforms supporting international customers
- Familiarity with HubSpot or another enterprise-level CRM platform
- Analytical mindset with the ability to translate data into actionable insights
- Strong communication skills and experience collaborating across teams, partners, and time zones
- Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously
Nice To Haves
- Experience in consumer technology, subscription-based products, or performance-driven brands preferred
- Passion for golf or sports-related products strongly preferred
Responsibilities
- Plan and execute international marketing initiatives across key global markets, ensuring alignment with SKYTRAK’s brand and business objectives
- Support international demand generation efforts across digital channels, with a focus on Google Ads, paid search, paid social, and performance marketing
- Analyze campaign and channel performance using Google Analytics and other reporting tools to inform optimization and decision-making
- Manage and support international eCommerce initiatives on Shopify, including promotions, product launches, and regional storefront optimization
- Partner with regional distributors, agencies, and internal stakeholders to localize campaigns, messaging, and assets while maintaining brand consistency
- Support CRM and lifecycle marketing programs including lead management and customer communications
- Assist with international go-to-market planning for new products, software releases, and membership offerings
- Monitor international market trends, competitive activity, and customer insights to inform strategy and execution
- Ensure marketing efforts align with regional compliance, privacy, and platform requirements where applicable
Benefits
- Six (6) company observed holidays: New Year’s Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and Christmas Day
- GOLFTEC observes a Flexible Time Off policy for exempt employees
- Health Insurance (Company pays 50% of individual & family)
- 401(k) Plan available with employer match
- Dental and Vision Benefits available
- Short-Term Disability (paid for by employer)
- Long-Term Disability available
- Employee Pricing on golf lessons and golf merchandise
- Continuing education allowance of $500 per year
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
