Site Merchant - Marketplace

American Eagle Outfitters • Pittsburgh, PA

13h

About The Position

The Digital Site Merchant - Marketplace is responsible for executing and
optimizing AEO’s Marketplace strategy, including but not limited to TikTok Shop
and Doordash. This role supports the marketplace growth and execution, ensuring
the brand comes to life in a way that inspires discovery, accelerates
conversion, and drives profitable, scalable growth.

With a deep understanding of the TikTok ecosystem and creator economy, this role
partners cross-functionally with Growth Marketing, Omni Merchandising, Social
Media, Supply Chain, Finance, and external platform partners (including TikTok
and Rithum managed services) to deliver a seamless and commercially strong
social commerce experience. This role is TikTok-first but builds scalable
frameworks to support future marketplace expansion.

With an understanding of DoorDash marketplace, this role partners
crossfunctionally with business strategies, supply chain, product and stores to
optimize the Doordash platform to meet the customer where they are and drive
incremental revenue.

Requirements

• Bachelor’s Degree in Marketing, Fashion Merchandising, Business, or related field.
• 3–6 years of experience in digital merchandising, ecommerce, or performance-driven social commerce.
• Strong ability to translate platform-specific data (TikTok Shop Seller Center, GA4, Tableau) into actionable insights and growth strategies.
• Proven ability to thrive in a fast-paced environment where trends move quickly and require immediate execution.
• Excellent communication and collaboration skills; able to influence across functions (Creative, Marketing, Technology, and Supply Chain) and work with external partners.
• High level of accuracy in product setup and a perfectionist approach to the mobile shopping UI/UX.
• Self-motivated and proactive, with the flexibility to support high-traffic drop moments or social events that may occur off-hours.

Nice To Haves

• Direct experience managing or scaling a TikTok Shop or a high-volume affiliate program is highly preferred.

Responsibilities

• Own end-to-end product setup for TikTok Shop, including catalog synchronization, category maintenance, navigation updates, and SKU readiness.
• Oversee curated feed strategy and SKU prioritization aligned to business priorities.
• Align pricing, promotional strategy, and custom bundle creation to drive AOV and differentiation.
• Drive TikTok-specific Deals, flash sales, seasonal pushes, and livestream-exclusive offers in alignment with brand calendar.
• Audit/QA PDPs (imagery, copy, video) to ensure accuracy, FTC compliance, and mobile-first optimization.
• Partner with Growth/Affiliate and Social teams to align product assortment to creator pushes and sponsored ad strategies.
• Collaborate directly with TikTok account managers to unlock new features, promotional programs, and growth levers.
• Monitor shop health signals including fulfillment latency, refund rates, cancellation rates, customer ratings, and algorithm standing.
• Work closely with Rithum managed services to optimize marketplace execution and feed health.
• Partner with digital merchandising to ensure cohesive brand storytelling across TikTok Shop and the AE/Aerie flagship site/app.
• Activate high-traffic social events and drops, including real-time inventory monitoring and linking strategies.
• Monitor daily and weekly TikTok Shop and Doordash KPIs and translate them into actionable insights for leadership.
• Be the expert on the social commerce competitive landscape, staying ahead of TikTok algorithm shifts, creator trends, and platform feature updates.
• Leverage TikTok Shop analytics and A/B testing to inform assortment strategy and pricing/promotional levers.
• Conduct monthly and quarterly hindsights that bridge the gap between site performance and social shop performance to drive preseason strategic actions.

Benefits

• Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
• Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here [https://hcml.fa.us2.oraclecloud.com/cs/idcplg?IdcService=GET_FILE&dDocName=UCMFA03502570&RevisionSelectionMethod=LatestReleased&noSaveAs=1]
• AEO may also provide discretionary bonuses and other incentives at its discretion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level