Sierra Brand Marketing Supervisor

The TJX Companies, Inc.•Framingham, MA

68d•$74,500 - $95,000•Hybrid

About The Position

The Supervisor for Sierra Brand Marketing supports the implementation of the multi-channel brand marketing strategy intended to drive short- and long-term growth of the brand. This includes stewardship of a distinct brand strategy and platform that informs annual marketing and communication plans, and all resulting advertising, content development and distribution, and partnerships across paid media channels. Reporting directly to the Manager of Marketing for Sierra, this individual will support marketing programs designed to generate growth in the Sierra business by building brand awareness and driving traffic to Sierra Stores & Site. The supervisor works closely with internal cross-functional partners and agency partners, ensuring marketing efforts align with business objectives and support the brand's overall growth plan.

Requirements

Bachelor's Degree in advertising, marketing or communications or equivalent experience
5+ years of Marketing experience for an advertising agency or CPG/retail business
Excellent written and verbal communication skills
Strong interpersonal skills resulting in effective communication and collaboration.
Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook
Ability to build relationships with all levels within an organization
Deep listening and inquiry
Collaborative, participatory decision-maker
Innovative, calculated risk-taker who learns from mistakes

Responsibilities

Working with Manager Of and AVP, supports production of all marketing campaigns for Sierra including Video, Audio and Media Partnerships. Ensures connectivity of campaigns across all marketing channels including Retail, Earned, and Owned (organic social, website, email)
Oversees paid social strategy and content development in partnership with creative agency and internal creative team
Oversees creative development and execution of elements of the media plan including display ads and paid search elements
Oversees media trafficking in partnership with creative agency and internal media and digital marketing teams
Supports Integrated Agency Team (IAT) team in partnership with Manager Of
Partners with TJX Consumer Insights team to understand marketing content performance; utilizes data to influence strategy and creative direction for media channels
Manages internal reporting including: monthly media plans, monthly paid social performance, and media partnership performance
Maintains, monitors, and reports the Marketing budget
Special projects as assigned