Shopper Marketing Manager

The Clorox Company • Oakland, CT

2d • Hybrid

About The Position

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: Creates demand in-store, by developing marketing strategies and programs that will influence shopper behavior and stimulate Category/store demand. Partners with the Customer and Field Teams to develop and deliver integrated Customer Business Plan based on strong shopper insights. Ensures strategic alignment between Consumer, shoppers, customer and Clorox objectives. In this role, you will: • Engage our People as Business Owners Coaches, develops, empowers team members as appropriate. Develop individual capabilities to promote growth. • Lead innovative marketing ideas and generate business results: Integrates knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs. Partners with Field/Customer Teams to lead Customer specific marketing plans that are integrated into annual Customer Business Plans. • Contribute to Shopper Marketing capability building: deploy tools, processes, resources to support organization. Cultivates agency/vendor/marketing partner relationships to ensure consistent high quality work. •Drive Shopper Marketing efficiency and ROI: Plans, manages and tracks budgets to ensure effective and efficient spends. Refines strategies/plans based on pre/post event analysis.

Requirements

• Typically requires 3-5 years of CPG Shopper Marketing or Customer Marketing (at top tier CPG company or Agency) and/or 6-8+ years of Consumer Products Sales experience
• Previous experience with interpreting shopper data to develop business strategies.
• Strong Marketing, Consumer and Shopper knowledge.
• Consultative/Solution selling.
• Business Planning and Insights.
• Strong understanding of Retail Media ecosystems.
• Leadership and Influence
• People Development
• Analytical and Decision Making
• Interpersonal Relationship Management
• Communication
• Planning and Organizing
• Adaption and Flexibility
• Motivation and Commitment
• Demonstrates GM/Enterprise Mindset

Responsibilities

• Engage our People as Business Owners Coaches, develops, empowers team members as appropriate. Develop individual capabilities to promote growth.
• Lead innovative marketing ideas and generate business results: Integrates knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs. Partners with Field/Customer Teams to lead Customer specific marketing plans that are integrated into annual Customer Business Plans.
• Contribute to Shopper Marketing capability building: deploy tools, processes, resources to support organization. Cultivates agency/vendor/marketing partner relationships to ensure consistent high quality work.
• Drive Shopper Marketing efficiency and ROI: Plans, manages and tracks budgets to ensure effective and efficient spends. Refines strategies/plans based on pre/post event analysis.

Benefits

• comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility/adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed