Shopper Marketing Manager

Yerba Madre • Los Angeles, CA

104d • $80,000 - $100,000

About The Position

The Shopper Marketing Manager will play a key role in supporting the execution of shopper marketing strategies to drive sales growth and increase brand awareness in the retail environment. This role focuses on operational excellence, executing plans, and ensuring seamless implementation of shopper marketing initiatives. The Shopper Marketing Manager will collaborate closely with cross-functional teams to bring our strategic vision to life, driving impactful in-store and digital marketing programs that resonate with shoppers. This a hybrid position, and this person will be expected to be in our DTLA office at least 2 times a week.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of relevant shopper marketing experience within the CPG industry (F&B experience preferred).
• Intermediate analytics, digital/e-commerce and omni-commerce knowledge.
• Proficient in leveraging syndicated data sources such as SPINs, Nielsen, and IRI, extracting actionable insights and identifying strategic avenues for channel growth.
• Proven track record of effectively driving sales in both physical retail environments and online.

Nice To Haves

• Familiarity with retail marketing trends and shopper behavior.
• Strong verbal and written communications skills.
• Reliable, team player who has an ability to communicate effectively.
• Understanding of key US retailers and their go-to-market strategies.
• Strong collaborative nature: ability to work in a cross-functional team environment.
• Curious and takes initiative, develops, and seeks out creative and innovative ideas with strong project management skills.
• Ability to thrive in a fast-paced environment and handle complex, omni-channel campaigns efficiently.
• Proactively seeks out new digital and in-store shopper tools, and is eager to take on additional responsibilities beyond primary job duties when necessary.

Responsibilities

• Support the development and execution of Shopper Marketing campaigns for key retailers such as Kroger, Walmart and Costco.
• Coordinate with external agencies and vendors to ensure timely execution of promotional plans.
• Oversee the execution of our retail point of sale materials and in-store displays, as well as support the development of marketing materials, continually reviewing and optimizing what is most needed at retail to drive commercial performance.
• Work closely with the commercial sales team to support retail initiatives and ensure collaboration across departments.
• Partner with internal teams such as growth marketing, PR, sports marketing, innovation, and external agencies to execute shopper marketing activities effectively.
• Support the collection and analysis of data to measure the impact of shopper marketing initiatives.
• Monitoring and reporting on program and/or campaign performance, sales impact, and other KPIs to the Senior Manager and other stakeholders while providing insights and recommendations for improvement.
• Create impactful, strategic marketing presentations utilizing data, insights, and storytelling.
• Support creation of a performance dashboard to help entire organization understand shopper marketing ROI.
• Assist in the development and management of the annual shopper marketing plan and budget.

Benefits

• Competitive benefits package including top-tier benefits.
• Comprehensive medical, dental, and vision plans.
• Employee life and disability insurance.
• Mental health benefits.
• Paid medical leave.
• Paid company holidays.
• Paid time off.
• Opportunities for career growth and advancement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree