Shopper Marketing Associate Manager

The Clorox Company • Durham, NC

21h • Hybrid

About The Position

This role leads full funnel media strategy and execution for multiple brands, managing more than $30M in media investment to drive sales, share, and efficiency. It partners closely with Target Pet Sales, Brand Marketing, and cross functional teams to build retail media plans aligned to business priorities and long range planning processes. The position requires strong analytical rigor to optimize campaigns, interpret retail media metrics, and translate results into clear insights for stakeholders. In addition, this role coaches, develops, and empowers the Customer Marketing team, actively managing staffing needs and succession planning. It plays a role in defining the Shopper Experience vision, integrating Clorox and Target Pet strategies, and building strong relationships with both internal and external stakeholders.

Requirements

• Full‑funnel media strategy expertise, including planning, activating, and optimizing campaigns across digital, retail media, and traditional channels.
• Deep understanding of retailer media networks, especially Roundel, with the ability to interpret traffic, conversion, CPC, CTR, ROAS, SOV, and other retail media KPIs.
• Strong marketing, consumer, and shopper knowledge, with the ability to translate insights into actionable media plans that drive sales and share.
• Consultative and solution‑selling skills, enabling effective partnership with sales teams, brand teams, and agency partners.
• Experience working with media agencies, including leveraging agency tools, databases, and measurement platforms to refine plans and optimize spend.
• Business planning and insights capability, including experience with Connected Customer Planning (CCP) and One Demand Planning (ODP) processes.
• Analytical rigor, with the ability to assess campaign performance, extract insights, and communicate results to stakeholders with varying levels of media fluency.
• Strong cross‑functional collaboration, partnering with sales, marketing, BU teams, and customers to align media plans to business priorities.
• Test‑and‑learn mindset, including designing and executing A/B tests, building learning agendas, and scaling successful tactics.
• Category, brand, and competitive landscape understanding, with the ability to identify growth opportunities and risks.
• Ability to integrate external digital best practices into strategies and long‑range plans.

Responsibilities

• Media Strategy & Execution Develop and deploy a full‑funnel media strategy across multiple brands; manage and optimize media budgets (>$5M) to deliver against sales, share, and spend‑efficiency targets (Cleaning, Glad, Litter, Pet).
• Lead Target‑Pet retail media negotiations (LOI) for the Clorox portfolio with full‑year accountability.
• Lead the retail media relationship with agency partners to implement, optimize, and report on Target‑Pet campaigns, serving as the customer‑facing point‑of‑view on marketing initiatives.
• Create learning plans to improve campaign performance and optimize media strategies and spend; define and lead the “Test, Learn, Scale” process across all brands.
• Drive advancement with Target‑Pet through measurement integration, including regular use of key data platforms and dashboards to monitor results and inform strategic decisions.
• Partner with Target‑Pet Customer Team and Sales and Marketing leaders to define the Shopper Experience vision, roles, strategies, resources, and priorities.
• Ensure Shopper Experience is fully integrated into annual customer business plans and long‑range planning processes.
• Create and execute the overarching Target‑Pet marketing plan; work closely with Brand Marketing and external agencies to build a One Demand Plan (ODP) that optimizes spend and drives full‑funnel profitability.
• Support the Connected Customer Planning (CCP) process by integrating retail media plans into long‑range plans; collaborate with Sales on Leading Edge Retailer (LER) meetings.
• Partner with the Enterprise Capabilities Team (CXT) to support enterprise capability development and adoption of digital best practices.
• Drive integration with cross‑functional teams — Sales, Marketing, Insights & Analytics — to align marketing strategies with business objectives via Learning Plans.
• Leadership & Team Development Coach, develop, and empower the Customer Marketing team; actively manage staffing needs, talent development, and succession planning.
• Demonstrate a strong track record of developing direct reports and elevating team capability.
• Establish strong relationships with Marketing counterparts and cross‑functional leaders within Clorox.
• Foster a collaborative, high‑performance culture grounded in clarity, accountability, and partnership
• Analytics, Insights & Continuous Improvement Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency databases to understand retail media KPIs (traffic, conversion, SOV, CPC, CTR, ROAS, etc.).
• Analyze, assess, and communicate campaign results to stakeholders with varying levels of media fluency.
• Develop deep knowledge of brand strategies, category dynamics, consumer/shopper insights, and competitive landscape to identify growth opportunities and risks.
• Mine external digital best practices and incorporate them into strategies and long‑range plans.
• Strategic Planning & Cross‑Functional Integration Partner with Target‑Pet Customer Team and Sales and Marketing leaders to define the Shopper Experience vision, roles, strategies, resources, and priorities.
• Ensure Shopper Experience is fully integrated into annual customer business plans and long‑range planning processes.
• Create and execute the overarching Target‑Pet marketing plan; work closely with Brand Marketing and external agencies to build a One Demand Plan (ODP) that optimizes spend and drives full‑funnel profitability.
• Support the Connected Customer Planning (CCP) process by integrating retail media plans into long‑range plans; collaborate with Sales on Leading Edge Retailer (LER) meetings.
• Partner with the Enterprise Capabilities Team (CXT) to support enterprise capability development and adoption of digital best practices.
• Drive integration with cross‑functional teams — Sales, Marketing, Insights & Analytics — to align marketing strategies with business objectives via Learning Plans.

Benefits

• robust health plans
• a market-leading 401(k) program with a company match
• flexible time off benefits (including half-day summer Fridays depending on location)
• inclusive fertility/adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed