Services Digital Product Content Expert

Agilent Technologies • Santa Clara, CA

10d • Remote

About The Position

As a subject matter expert in digital marketing techniques with experience in the analytical chemistry or life sciences industry, you will: Own the web presence strategy on Agilent.com for the Services Division. Set strategy for the overall web page content working internally with product marketing managers, global marketing, and marcom functions. Define & lead the strategy for Services product information management (PIM) content, acts as advisor for ongoing content management. Liaison to the Digital Enablement & Digital Channel teams to ensure strategic alignment and drive growth for the e-commerce channel. Manage Services search-engine optimization (SEO) activities, including analysis and implementation, working with product managers and with the relevant stakeholders in the digital team. When appropriate work with the global marketing program management (GMPM) to align efforts in search-engine marketing (SEM) with SEO strategy to optimize online business growth. Participate in global digital program activities as the Services representative where or when necessary. Support GMPM, business marketing managers, and product management in creating relevant digital materials to drive successful new product launches and introductions with digital assets such as videos, landing pages, sales information, events, and related internal or external product communications. Coordinate integration of relevant campaign-related digital content on A.com and other relevant digital channels with Services pages on A.com by working with global MPMs and other stakeholders as appropriate. Represent Services as the primary point of contact with Agilent’s broader digital team, e.g. on team projects related to next generation technologies.

Requirements

• Strategic mindset: Reduces broad concepts and strategies into digital marketing projects. Leads the design/delivery of marketing programs/projects. Solves complex, high impact, program/process problems.
• Technology: In depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and BrightEdge. Recommends and directs appropriate usage of digital tools while understanding marketing programs and how to leverage appropriate technologies to support/enhance results.
• Promotion: Defines digital program strategy & goals in partnership with GMPM. Provides content where possible in consultation with Product Managers including keywords for SEO and Google Adwords. Optimizes product positioning in buying journey.
• eCommerce: Understands best practices for online transactions to recommend, select and purchase. Works with Digital teams and MPMs to optimize content for the customer buying journey, including regional variations.
• Bachelor's degree or equivalent
• 8+ years of experience in the services business across any industry
• Experience at an analytical instrument, life sciences, or technology company
• Experience with web page creation, SEO marketing automation and other digital marketing strategies
• In depth knowledge of current best practices for digital marketing including familiarity with software platforms such as Google Analytics and BrightEdge.
• Understands appropriate usage of digital tools while understanding marketing programs, mapping the customer buying journey and how to leverage appropriate technologies to support/enhance results
• Prior experience in handling marketing and product content on websites within content management systems

Responsibilities

• Own the web presence strategy on Agilent.com for the Services Division.
• Set strategy for the overall web page content working internally with product marketing managers, global marketing, and marcom functions.
• Define & lead the strategy for Services product information management (PIM) content, acts as advisor for ongoing content management.
• Liaison to the Digital Enablement & Digital Channel teams to ensure strategic alignment and drive growth for the e-commerce channel.
• Manage Services search-engine optimization (SEO) activities, including analysis and implementation, working with product managers and with the relevant stakeholders in the digital team.
• When appropriate work with the global marketing program management (GMPM) to align efforts in search-engine marketing (SEM) with SEO strategy to optimize online business growth.
• Participate in global digital program activities as the Services representative where or when necessary.
• Support GMPM, business marketing managers, and product management in creating relevant digital materials to drive successful new product launches and introductions with digital assets such as videos, landing pages, sales information, events, and related internal or external product communications.
• Coordinate integration of relevant campaign-related digital content on A.com and other relevant digital channels with Services pages on A.com by working with global MPMs and other stakeholders as appropriate.
• Represent Services as the primary point of contact with Agilent’s broader digital team, e.g. on team projects related to next generation technologies.

Benefits

• eligibility for bonus, stock and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees