Service to Sales Specialist - Rocky Mount Toyota
About The Position
The Service-to-Sales Associate is responsible for identifying, engaging, and converting service customers into new or pre-owned vehicle buyers through the service drive. This role focuses on equity mining, lifecycle vehicle replacement, and vehicle acquisition opportunities using customer-pay service repair orders. The associate works closely with both the Service and Sales departments to deliver a seamless customer experience while driving incremental vehicle sales and purchases. Schedule: Mon. - Fri. 8:00AM - 5:00PM, no weekends, one hour for lunch and breaks Compensation: $15.00/hour base pay plus performance compensation based on vehicles sold, vehicles purchased out of the service lane, and be-backs w/in a 90 day window. Average month: 12 sold customers (including vehicle purchases from service customers) Above-average month: 15–18 sold customers Outstanding month: 20+ sold customers About Us: Carter Myers Automotive (CMA) is a family and employee-owned company proudly serving Virginia, West Virginia, North Carolina, and Maryland since 1924 with locations in Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. Our dealerships represent top automotive brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.
Requirements
- Automotive dealership experience preferred (Service, Sales, BDC, or Equity Mining roles)
- Strong communication and customer engagement skills
- Ability to work independently while collaborating across departments
- Proficiency with CRM systems and dealership software
- Strong organizational skills and attention to follow-up
- Professional appearance and customer-focused mindset
- Valid driver’s license and clean driving record
- High school diploma or equivalent required
Responsibilities
- Review and manage the daily service appointment log to identify qualified sales and trade-in opportunities
- Proactively contact and engage customer-pay service customers regarding vehicle upgrade, trade-in, or vehicle purchase opportunities
- Utilize service-to-sales equity tools , CRM , and vehicle history data to present compelling, data-driven offers
- Convert service customers into: New vehicle purchases Pre-owned vehicle purchases Vehicle purchases where the customer sells their vehicle to the dealership
- Coordinate closely with Sales Management to structure deals and ensure smooth transitions from service to sales
- Track customer activity, follow-ups, and outcomes accurately in the CRM
- Monitor and support be-backs for sold customers over a 90-day period
- Maintain compliance with dealership processes and customer experience standards
Benefits
- Employee Stock Ownership Plan (ESOP)
- Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
- 401k plan with company matching
- Paid Time Off and Holiday pay
- Associate discounts on vehicle purchases, parts, and service
- Paid maternity leave after one year of employment
- Closed on Sunday
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
Number of Employees
501-1,000 employees
