Service to Sales Specialist - Rocky Mount Toyota

CMA's Rocky Mount Toyota • Rocky Mount, NC

6d • $15 • Onsite

About The Position

The Service-to-Sales Associate is responsible for identifying, engaging, and converting service customers into new or pre-owned vehicle buyers through the service drive. This role focuses on equity mining, lifecycle vehicle replacement, and vehicle acquisition opportunities using customer-pay service repair orders. The associate works closely with both the Service and Sales departments to deliver a seamless customer experience while driving incremental vehicle sales and purchases.

Requirements

• Automotive dealership experience preferred (Service, Sales, BDC, or Equity Mining roles)
• Strong communication and customer engagement skills
• Ability to work independently while collaborating across departments
• Proficiency with CRM systems and dealership software
• Strong organizational skills and attention to follow-up
• Professional appearance and customer-focused mindset
• Valid driver’s license and clean driving record
• High school diploma or equivalent required

Responsibilities

• Review and manage the daily service appointment log to identify qualified sales and trade-in opportunities
• Proactively contact and engage customer-pay service customers regarding vehicle upgrade, trade-in, or vehicle purchase opportunities
• Utilize service-to-sales equity tools, CRM, and vehicle history data to present compelling, data-driven offers
• Convert service customers into: New vehicle purchases, Pre-owned vehicle purchases, Vehicle purchases where the customer sells their vehicle to the dealership
• Coordinate closely with Sales Management to structure deals and ensure smooth transitions from service to sales
• Track customer activity, follow-ups, and outcomes accurately in the CRM
• Monitor and support be-backs for sold customers over a 90-day period
• Maintain compliance with dealership processes and customer experience standards

Benefits

• Employee Stock Ownership Plan (ESOP)
• Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
• 401k plan with company matching
• Paid Time Off and Holiday pay
• Associate discounts on vehicle purchases, parts, and service
• Paid maternity leave after one year of employment
• Closed on Sunday

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED
• Number of Employees: 501-1,000 employees