Server (Tasting Room Associate+

Pali Wine Co.•Santa Barbara, CA

About The Position

We are seeking a warm, confident, and detail-oriented Server (Tasting Room Associate) to join our team at Pali Wine Co. This position is central to delivering a curated guest experience, guiding tastings, educating guests about our organically farmed estate vineyard and winemaking approach, and helping build lasting relationships through wine club engagement. Servers (Tasting Room Associates) are expected to embody Pali’s brand values: vineyard-driven, intentional, welcoming. Never snobby or scripted. Our goal is not just to serve wine, but to share our story and connect guests to our land, our craft, and our community. Pali Wine Co. brings the winery experience to your neighborhood. Through our Outposts in Southern California, we connect guests to our Santa Barbara County-based winery and vineyards. We are performance driven. We believe the tasting room is not just a place to serve wine, but a place to build lasting relationships, grow community, and strengthen the long-term health of the business. We welcome professionals who are serious about hospitality, confident in sales, and motivated to drive results.

Requirements

Must be at least 21 years old
Proven appreciation for wine and vineyard-driven winemaking
Foundational wine knowledge required — familiarity with grape varieties, tasting, and regional distinctions
Passion for storytelling, farming, and guest connection
Prior sales or hospitality experience preferred, especially in wine-focused settings
Availability on weekends, evenings, and holidays
Ability to lift and carry up to 40 lbs (a case of wine)
Comfortable standing and walking for extended periods
Part time employment

Responsibilities

Deliver outstanding hospitality rooted in knowledge, care, and precision
Guide guests through tasting flights
Accurately communicate the stories behind our wines, vineyards, and winemaking practices
Ask every guest if they are a wine club member and apply benefits accordingly
Introduce and promote wine club membership to all guests in a welcoming, on-brand manner
Sell wine by the glass, bottle, and growler with enthusiasm and integrity
Support team sales goals for wine and club performance; Consistently hit wine club quota
Handle POS transactions accurately and efficiently
Assist with setup and execution of events, including in-house and wine club experiences
Maintain cleanliness and organization of the tasting room at all times, including restrooms
Take initiative and contribute to the flow of daily operations
Follow all service procedures and policies with consistency and professionalism