SEO Writer & Strategist

VisionPoint Marketing•Raleigh, NC

3d•Remote

About The Position

VisionPoint Marketing is searching for an experienced SEO content strategist who combines strong writing and storytelling with practical SEO execution. As a member of our Digital Experience & Analytics Team, this is a writing-forward role focused primarily on creating, improving, and iterating on high-quality content. You will also support our technical SEO efforts through best-practice audits and on-page optimization, helping ensure content is structured, discoverable, and aligned with AI-ready SEO as search continues to evolve for our higher education clients.

Requirements

3–5 years of professional experience in strategic marketing content, with a specific focus on inbound marketing.
A four-year bachelor’s degree in marketing, communications, journalism, business, or a related field of study (or equivalent professional experience).
Proven track record in developing, managing, and optimizing digital content for professional websites.
Demonstrated ability to synthesize the needs of diverse audiences into effective content strategies.
Proficiency in technical SEO, including keyword research and the execution of on-page optimization strategies such as title tags and meta descriptions.
Analytical expertise in interpreting website visitor data (e.g., pageviews, bounce rates, and conversion rates) to drive traffic and conversion growth.
Strong project management skills with the ability to prioritize and execute multiple complex writing assignments in a fast-paced environment.
Exceptional command of grammar and the written word, paired with a process-oriented approach and high attention to detail.
A proactive commitment to staying current with SEO industry trends, AI-driven tools, and emerging search best practices.

Responsibilities

Inbound Content Creation: Create and publish engaging inbound content, including academic program pages, articles, blogs, and other relevant assets, in alignment with SEO best practices.
Storytelling & Discovery: Lead discovery sessions, such as stakeholder interviews and focus groups, to identify opportunities for content development.
Audience Alignment: Craft engaging content that aligns with identified strategies to reach a variety of audiences and address their specific needs.
Emerging Search Optimization: Optimize and "future-proof" content for Answer Engine Optimization (AEO) and Google’s Search Generative Experience (SGE).
Collaborate: Work with internal teams to plan, develop, write, and optimize site content.
AI-Ready Content Development: Use AI tools selectively to support research, optimization, and efficiency, with human editorial judgment guiding quality, voice, and accuracy.
Quality Assurance & Constant Improvement: Engaged in ongoing iterative improvement of and quality assurance for content strategy process and deliverables.
Technical Audits: Conduct technical SEO audits and present to clients prioritized remediation tactics to improve site health and performance.
Keyword & On-Page Optimization: Lead keyword research to identify opportunities and ensure all pages have unique titles, meta descriptions, and optimized on-page elements.
Performance Reporting: Monitor and report on SEO campaign performance, including pageviews, bounce rates, and conversion rates.
Strategic Recommendations: Provide data-driven recommendations based on marketing analytics to address client business and marketing challenges.
Information Architecture: Collaborate with the web team to align content strategy with site information architecture and overarching digital strategies.
Iterative Improvement: Engage in ongoing quality assurance and iterative improvement of content strategy processes and deliverables.