SEO Specialist, Thailand (12 Month Contract)

Canva

19h•Remote

About The Position

Join the team redefining how the world experiences design. Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, สวัสดี! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point. Where and how you can work Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Thailand so we can best support our teams and keep collaboration flowing. This role is a 12-month engagement, working full-time hours per week. What you’d be doing in this role As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve. Canva's SEO is world-class, and we're looking for a passionate SEO Outreacher to join the International SEO team to help scale our next phase of growth in Thailand! You'll build high-quality backlinks for priority landing pages in Thailand while exploring brand mention opportunities. You'll report to both your Thailand SEO Country Lead and the Global Outreach Lead, executing local strategy while contributing to global coordination. You're not just executing a list handed to you. You're expected to be proactive, spotting opportunities, proposing optimizations, contributing to strategy discussions, and solving problems resourcefully. You'll operate with significant autonomy while staying aligned to your SEO Country Lead's priorities. Success means delivering measurable authority growth that improves Canva's rankings and search visibility, helping more local users discover Canva and contributing to the country's market penetration goal. At the moment, this role is focused on: Link Building Execution Campaign planning and execution: Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building... Analyze competitor backlink profiles to uncover replicable opportunities Prioritize prospects based on relevance, authority, and likelihood of success Outreach and relationship building: Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors Manage end-to-end outreach workflows: initial contact → follow-ups → negotiation → placement → relationship maintenance Build authentic, long-term relationships with website owners, journalists, and content creators Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems Quality assurance and reporting: Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements) Monitor link placements for compliance, indexation, and longevity Report monthly on progress toward goals, flagging risks or blockers proactively Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead Brand Mentions Platform Engagement: Identify key platforms where our brand can gain beneficial recognition Create outreach initiatives that align with each platform's culture and standards Assess and record which mentions enhance visibility Content Strategy: Explore how content is prioritized across various sources Work with relevant teams to find suitable content opportunities Monitor performance and share insights to refine our overall approach Strategic SEO Support & Cross-Functional Integration Supporting your Country SEO Lead: Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as needed Contribute insights from outreach campaigns (what's working, competitor intel, publisher feedback) to inform country SEO strategy Country team integration: Stay connected to Thailand's community, marketing, partnerships, and product teams—spotting backlink and brand mention opportunities from their initiatives (events, campaigns, launches, partnerships) Proactively propose how outreach can amplify other teams' work (e.g., turning community events into press coverage, partnerships into co-marketing with backlinks) AI-Powered Efficiency Enhance productivity with AI: Utilize AI tools for tasks like research, drafting communications, and analyzing responses Develop workflows to automate routine activities, such as data processing and report generation Explore new AI solutions and share successful practices with the team Process improvement: Spot inefficiencies in workflows and suggest AI-driven improvements Record automation strategies and add them to the shared resources Experimentation & Global Team Contribution Run and document experiments: Design and execute A/B tests on outreach tactics: messaging angles, email formats, follow-up timing, personalization techniques Test new link building tactics or platforms and document results Share experiment findings with the global team via written reports, presentations, or team workshops Knowledge sharing: Contribute to monthly global outreach team syncs with insights, learnings, and questions Update the global outreach playbook with Thailand-specific tactics, templates, or best practices

Requirements

Thailand Market Expertise Native Thai speaker with business-level English (to collaborate globally and access English-language resources)
Deep understanding of Thailand digital publishing landscape, content creator ecosystem, and outreach norms
Ability to identify locally relevant opportunities that non-locals would miss
Relationship Building & Communication Positive, enthusiastic, and personable with excellent written communication skills
Proven ability to build authentic, trust-based relationships remotely
Resilient in handling rejection—able to reframe conversations, identify alternative value exchanges, and negotiate win-win placements without paid links
Skilled at tailoring messaging for different audiences (journalists, bloggers, YouTubers, community moderators)
SEO or Marketing Experience 1-2 years experience in link building, digital PR, content marketing, or related outreach-focused roles
Basic understanding of how search engines work and what makes a high-quality backlink
Familiarity with SEO tools (Ahrefs, Google Search Console, Screaming Frog) or willingness to learn quickly
AI Fluency & Technical Comfort Comfortable using AI tools for drafting, research, and analysis
Basic understanding of how LLMs work
Not afraid of learning new software
Attention to Detail & Process Discipline High attention to detail—able to closely follow detailed written instructions and quality standards
Organized and systematic in tracking outreach activity, managing contacts, and reporting progress
Comfortable working within structured frameworks while proposing improvements
Ownership & Proactive Mindset You don't wait for instructions—you propose optimizations, identify opportunities, and solve problems resourcefully
You're comfortable with autonomy and accountability
You escalate strategically when blockers arise but default to solving problems yourself
Collaborative & Experimental Mindset Thrives in a highly collaborative environment—both within the global SEO team and across country functions (marketing, community, PR)
Excited to embed with non-SEO teams and spot opportunities where outreach expertise adds value
Skilled at building trust across teams and making collaboration feel natural, not forced
Comfortable with experimentation, iteration, and occasional failure as part of the learning process
Curious and growth-oriented—always looking for ways to improve your craft and support others
Strategic Thinking (Growing Capability) Ability to connect individual outreach campaigns to broader SEO goals
Comfortable participating in strategy discussions and contributing ideas
Willingness to step beyond pure execution and think about "why" not just "how"

Responsibilities

Campaign planning and execution: Collaborate with your Country SEO Lead and Global Outreach Lead to identify priority landing pages and set backlink targets
Research and build prospect lists using Canva's proven frameworks: guest posting, resource page insertions, broken link building...
Analyze competitor backlink profiles to uncover replicable opportunities
Prioritize prospects based on relevance, authority, and likelihood of success
Write personalized, culturally fluent outreach emails that resonate with Thailand publishers and editors
Manage end-to-end outreach workflows: initial contact → follow-ups → negotiation → placement → relationship maintenance
Build authentic, long-term relationships with website owners, journalists, and content creators
Maintain detailed records of all outreach activity, responses, and outcomes in shared tracking systems
Ensure all backlinks meet Canva's strict white-hat quality standards (relevant, editorial, on-topic placements)
Monitor link placements for compliance, indexation, and longevity
Report monthly on progress toward goals, flagging risks or blockers proactively
Contribute insights to monthly performance reviews with Country SEO Lead and Global Outreach Lead
Identify key platforms where our brand can gain beneficial recognition
Create outreach initiatives that align with each platform's culture and standards
Assess and record which mentions enhance visibility
Explore how content is prioritized across various sources
Work with relevant teams to find suitable content opportunities
Monitor performance and share insights to refine our overall approach
Support the Country SEO Lead with content optimization, technical SEO tasks, or strategic projects as needed
Contribute insights from outreach campaigns (what's working, competitor intel, publisher feedback) to inform country SEO strategy
Stay connected to Thailand's community, marketing, partnerships, and product teams—spotting backlink and brand mention opportunities from their initiatives (events, campaigns, launches, partnerships)
Proactively propose how outreach can amplify other teams' work (e.g., turning community events into press coverage, partnerships into co-marketing with backlinks)
Utilize AI tools for tasks like research, drafting communications, and analyzing responses
Develop workflows to automate routine activities, such as data processing and report generation
Explore new AI solutions and share successful practices with the team
Spot inefficiencies in workflows and suggest AI-driven improvements
Record automation strategies and add them to the shared resources
Design and execute A/B tests on outreach tactics: messaging angles, email formats, follow-up timing, personalization techniques
Test new link building tactics or platforms and document results
Share experiment findings with the global team via written reports, presentations, or team workshops
Contribute to monthly global outreach team syncs with insights, learnings, and questions
Update the global outreach playbook with Thailand-specific tactics, templates, or best practices