SEO Specialist

Floowi

5h • Remote

About The Position

The SEO Specialist role focuses on applying deep domain expertise to technical SEO implementation and optimization of WordPress sites. The specialist will lead canonical, on-page, backlink, and performance improvement strategies to improve search visibility, and leverage A/B testing and CRO methodologies to elevate site effectiveness. This position requires close collaboration with web development resources and initiatives will evolve toward team leadership as the role scales.

Requirements

• Proven expertise in technical SEO practices including canonical structures, on-page optimization, and backlink strategy.
• Experience with A/B testing and conversion rate optimization methodologies.
• Hands-on familiarity with WordPress and Cloudflare technical configurations.
• Demonstrated ability to work independently on SEO implementation with web development collaboration.

Nice To Haves

• Experience with AI content generation or LLM ranking optimization preferred but not required.

Responsibilities

• Conduct hands-on technical SEO implementation across WordPress sites, including optimizing canonical structures and on-page ranking signals.
• Develop and execute backlink strategy to support organic search growth and authority building.
• Design and oversee A/B testing and CRO initiatives to improve conversion outcomes on digital properties.
• Collaborate with UI and web development teams to integrate SEO best practices into development workflows and address performance opportunities.
• Evaluate site health and performance, communicate status updates clearly, and progressively take ownership of SEO strategy as the role evolves.

Benefits

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• A monthly flexible benefits budget, in addition to your salary.
• PTO and paid U.S. holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed