SEO Marketing Analyst

Cognex Corporation•Natick, MA

47d•$50,000 - $100,000•Hybrid

About The Position

About us- Cognex is the largest, most successful and recognized global player in industrial machine vision! We are a financially strong, international company with no debt and have been in business for over 40 years. Using advanced optics, image sensors and artificial intelligence software Cognex vision and ID systems capture an image then analyze it to make sense of what's being seen. We are deeply committed to fostering an inclusive and equitable work environment, guided by our "Work Hard, Play Hard, Move Fast" culture, which celebrates employee innovation, determination, and dedication in a dynamic, fun, and distinctive atmosphere. We are working on a hybrid schedule, 3 days in the office, 2 at home. Are you passionate about the power of search? Cognex is seeking a data-driven, AI-savvy SEO Specialist to elevate our global marketing efforts. In this role, you'll help architect our organic search strategy-optimizing our digital footprint, increasing qualified traffic, and amplifying visibility across major search engines. You'll collaborate across teams to craft and execute SEO initiatives that resonate in the U.S. and across key international markets, ensuring Cognex remains a top contender in the ever-evolving world of machine vision.

Requirements

2-5 years of hands-on SEO experience with a proven ability to drive measurable organic growth for global brands
Strong editing and proofreading skills to ensure content meets Google's quality standards and aligns with search intent
Deep understanding of search engine algorithms, ranking factors, and evolving SEO best practices
Proficient in leading SEO platforms and tools including SEMrush (Enterprise platform experience preferred), Ahrefs, Screaming Frog, and Google Search Console
Working knowledge of HTML, CSS, and CMS platforms
Exceptional project management skills with the ability to juggle multiple initiatives and meet tight deadlines
Clear and confident communicator who thrives in cross-functional environments and can translate SEO insights into actionable strategies

Nice To Haves

Familiarity with B2B technology, industrial automation, or related sectors is a strong advantage

Responsibilities

Execute global B2B SEO strategies that boost search visibility and drive high-quality traffic to Cognex.com
Integrate traditional SEO best practices with emerging Generative Engine Optimization (GEO) and AI-driven search techniques to stay ahead of evolving algorithms
Perform in-depth technical SEO audits to uncover and resolve site issues affecting crawlability, indexation, and rankings
Leverage SEO tools to conduct multilingual keyword research and trend analysis, identifying new opportunities for growth
Analyze competitor performance to uncover strategic gaps and inform content and keyword targeting
Partner with content marketing to craft and refine web content that aligns with search intent and resonates with target audiences
Collaborate with regional demand generation teams to localize and activate global SEO strategies across key European and Asian markets
Monitor organic performance using SEO platforms, delivering actionable insights and clear recommendations to stakeholders
Optimize on-page elements, including metadata, headings, and structured content to improve relevance and ranking
Work closely with web developers to address technical SEO challenges such as site speed, mobile responsiveness, and schema implementation
Stay current on search engine updates, emerging technologies, and industry trends to maintain a competitive edge