SEO Manager
About The Position
The SEO Manager owns Topgolf’s organic search strategy and performance, driving incremental traffic, venue discovery, and bookings across Topgolf’s digital properties. This role sits at the intersection of Media, Product, Analytics, and Brand/Content teams to develop and execute a prioritized SEO roadmap spanning technical SEO, local search, and content optimization. You’ll translate business goals into scalable organic search initiatives, ensure SEO best practices are embedded across digital experiences, and help strengthen organic discovery while complementing paid media efforts over time. The ideal candidate blends strategic thinking with hands-on execution, thrives in cross-functional environments, and uses data-driven insights to continuously improve organic performance.
Requirements
- 3–5+ years of experience in SEO, digital marketing, or organic search strategy
- Proven experience leading technical SEO initiatives and working with Product or Engineering teams
- Experience managing local SEO programs, including Google Business Profiles and local landing page strategies
- Strong knowledge of search ranking factors, keyword strategy, and on-page SEO best practices
- Experience using SEO and analytics tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar platforms
- Strong analytical skills with the ability to translate data into actionable insights and recommendations
- Excellent cross-functional collaboration and communication skills in fast-paced environments
Nice To Haves
- Experience working with agency partners or SEO technology vendors preferred
Responsibilities
- Own and manage the organic search roadmap aligned with Media Team growth priorities.
- Translate business objectives into scalable SEO initiatives across technical SEO, local search, and content optimization.
- Define success metrics and track performance against organic traffic, engagement, and conversion goals.
- Lead technical SEO initiatives to improve crawlability, indexation, site architecture, mobile usability, page speed, and structured data implementation.
- Partner with Product and Engineering teams to scope, prioritize, and implement SEO improvements.
- Ensure SEO requirements are incorporated into new features, platform updates, and site releases.
- Drive local SEO programs that improve venue visibility and high-intent traffic.
- Optimize Google Business Profiles, maintain NAP consistency, and support scalable local landing page strategies.
- Partner with internal teams and agency partners to strengthen local search presence and venue discovery.
- Guide keyword research and search intent strategy to expand non-brand organic visibility.
- Partner with Brand and Content teams to optimize on-page SEO best practices and shape content opportunities across marketing pages, venue pages, informational content, and seasonal campaigns.
- Deliver executive-ready reporting on organic search performance, including rankings, traffic quality, engagement, and conversion outcomes.
- Identify performance drivers, trends, and opportunities to improve visibility and growth.
- Communicate insights, priorities, and trade-offs clearly to stakeholders across Media, Analytics, and leadership teams.
- Coordinate SEO initiatives across internal teams and external agency or technology partners.
- Develop clear briefs, standards, and timelines to ensure effective execution.
- Maintain alignment with broader Media Team priorities, planning cycles, and operating rhythms.
Benefits
- Competitive base salary + annual bonus incentive
- Medical, dental, vision, 401(k) with company match, flexible PTO plan, and access to a free mental well-being platform
- FREE Topgolf game play, discounted food and merch, exclusive events
- FREE Mental Health Benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
