SEO Manager- NY City
About The Position
AKC is seeking a hands-on, self-starter who is passionate about SEO and content marketing. The SEO Manager will provide the strategy, technical expertise, and execution required to deliver strong search engine rankings for AKC's digital properties. The goal is to increase qualified search engine traffic, achieve visibility and referral traffic through LLMs, and lead generation. The ideal candidate will have a solid foundation in on-page SEO, experience in gathering information, prioritizing initiatives, collaborating with cross-functional departments, and achieving results. Bonus points for a passion for all things dog. This is a Hybrid opportunity that requires onsite days in our New York City office
Requirements
- Strong knowledge of SEO tools such as Moz, SEMRush, Ahrefs, and with the ability to interpret the output of those tools and convey business insights and recommendations to the enterprise.
- Expert with Google Analytics, Google Search Console, and/or similar web analytics platforms and going beyond mere KPI reporting to interpret trends and recommend courses of action.
- Strong written and verbal communication skills, particularly when translating technical SEO concepts, results, or insights to non-technical colleagues across the enterprise.
- Experience with SEM/paid search (Google AdWords, Bing Ads, etc).
- Experience with optimizing YouTube videos
- Experience with creating an organic Reddit strategy
- Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript).
- Experience with search algorithms and their impact on rankings.
- Experience driving rankings and traffic growth on highly competitive keywords.
Responsibilities
- Day-to-day execution of organic search engine optimization, including overall strategy, keyword research, competitive analyses, link building, penalty audits, and content optimization.
- Manage most aspects of SEO projects, including kickoff, requirements, analysis, UAT, and launch.
- Work closely and partner with internal and external teams, including content, ecommerce, digital product, web development, marketing, UX/UI.
- Perform ongoing keyword research and competitive analysis.
- Understand, recommend, and implement technical SEO audits and changes.
- Provide on-page optimization recommendations for metadata, headings, internal links, and URLs.
- Implement SEO optimization changes in content management systems (CMS).
- Implement necessary features and changes to continue winning at SEO as search engine algorithms evolve.
- Recommend additions to the content production calendar by contributing data-driven suggestions for topics/keywords and supporting the content team on SEO.
- Devise and execute methods to track, report, analyze, and improve SEO performance.
- Collaborate with in-house marketing teams on marketing priorities as they relate to SEO.
- Present and communicate SEO strategies and projects to internal stakeholders.
- Serve as the key SEO expert/advocate for the enterprise.
- Keep up-to-date with all the latest SEO best practices, strategies, and algorithm changes.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
