SEO Strategy Manager

Meta•San Francisco, CA

11d

About The Position

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Manager will enhance our web marketing footprint globally. As SEO Manager, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will partner with cross-functional marketing, development and product teams to develop strategy and integrate SEO best practices across Reality Labs and Business Marketing sites.

Requirements

8+ years of experience in SEO for high-traffic, competitive web properties
Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
Proficient in data analysis and reporting
Expertise in on-page, off-page, technical, and content SEO
Experience with website migration and multilingual sites
Proficiency in SEO tools and web analytics
Proven to work autonomously and act as the subject matter expert on cross-functional teams
Demonstrated experience in communicating complex subject matter to non-technical audiences
Bachelor’s Degree

Nice To Haves

Demonstrated experience creating data-driven narratives
Experience with HTML, CSS, and Single-Page Applications
Basic SQL knowledge

Responsibilities

Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
Conduct keyword research and prioritize opportunities for growth
Demonstrate expertise in diagnosing technical SEO issues, collaborate with cross-functional teams to implement scalable solutions, and advocate for best practices
Manage domain migrations and cross sites interlinking strategies for Meta
Collaborate with product and web teams to apply SEO best practices
Partner with Data Science and Marketing Analytics to refine measurement frameworks
Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
Conduct competitors analyses and market research to identify trends
Fostering a collaborative and open team environment, helping evangelize SEO/GEO best practices, learnings and industry trends within the company