SEO & Generative Engine Optimization (GEO) Strategist(100% Remote)

Dawar Consulting•South San Francisco, CA

14h•Remote

About The Position

We are seeking a forward -thinking SEO Strategist to lead the evolution of organic discovery across traditional search engines and AI -powered answer engines (Google AI Overviews, ChatGPT, Perplexity, Claude). This role bridges SEO, Generative AI, and regulatory compliance, ensuring accurate, authoritative, and compliant information discovery for patients, caregivers, and Healthcare Professionals (HCPs). You will define and execute an AI -ready organic strategy, manage an external SEO agency, and partner closely with Medical, Legal, and Regulatory (MLR) teams.

Requirements

7+ years’ experience in SEO/Digital Marketing
2+ years in a highly regulated industry (Pharma, Biotech, Finance, Insurance)
Strong understanding of LLMs, AI search, RAG, and entity -based SEO
Deep experience with Schema.org, Knowledge Graphs, and SEO tools (GSC, SEMrush, etc.)
Proven experience navigating MLR/PRC review processes
Excellent communication and influence skills

Responsibilities

Lead Generative Engine Optimization (GEO) and Answer Engine Optimization strategies
Optimize content for AI -driven discovery, entity understanding, and citation authority
Oversee technical SEO health, structured data, and advanced Schema markup (e.g., MedicalWebPage, Drug, FAQ)
Move beyond keywords to entity -based and relationship -driven search strategies
Guide AI -enabled SEO workflows (metadata generation, content analysis, AI search insights)
Optimize content for conversational and natural -language queries
Partner with agencies to pilot compliant AI tools and methodologies
Act as liaison between SEO teams and Medical, Legal, and Regulatory (MLR) stakeholders
Educate marketers and leadership on AI search, GEO, and business impact
Manage external SEO agencies with accountability for quality, engagement, and sentiment