SEO/Copywriting Specialist

SSDM-posted about 1 month ago
Full-time • Mid Level
Hybrid • Troy, MI
11-50 employees
Administrative and Support Services
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We are looking for a full-time, experienced SEO + Copywriting Specialist to join our team of Digital Marketing top performers. The level of expertise is expected to be at an intermediate level 4-6 years of experience in SEO and at least 2 years of SEO copywriting. This individual will work with a team of CX/project managers who will rely on you for a variety of client needs.

  • Plan and execute all SEO audits, content strategies, client website optimization for SEO (both technical and content driven SEO), and SEO optimized content development.
  • Measure and report performance of all SEO campaigns and assesses against goals (ROI and KPIs). Frequency varies by client.
  • Identify trends and insights and present recommendations for updated SEO strategies, as applicable.
  • Collaborates with CX and other SMEs/vendor partners to contribute to holistic client strategic recommendations.
  • Evaluate emerging technologies and bring forward thoughtful recommendations.
  • Provide thought leadership and perspective for adoption where appropriate.
  • Well spoken and able to easily articulate responses and recommendations both internally and to clients
  • Proficient in marketing research, AI best practices and statistical analysis
  • Ability to identify target audiences and write optimized copy matching user intent.
  • Must be able to juggle multiple projects at the same time
  • High attention to detail with good problem solving skills
  • Knowledge and experience in WordPress (minimum of 2 years)
  • Strong (time efficient) research skills, including regularly following best practices for assuring AI tools don't send you in a bad direction
  • Resourcefulness, flexibility, and self motivation
  • Ability to understand the needs associated with a project and the target audience and the client's business goals…and to keep asking questions until you are positive your understanding aligns with clients/rest of SSDM team.
  • Receptive to feedback
  • Strong writing skills
  • Proficient in typing (60 WPM)
  • Thrive in a fast-paced environment
  • Ability to work both independently and collaboratively within a team
  • A strong inclination to take the initiative to grow and improve
  • Proven working experience in search engine optimization and copywriting
  • Solid knowledge of website and analytics tools (e.g., Google Analytics, Moz, Ahrefs, SEMRush, Google Tag Manager, Google Data Studio, etc.)
  • Demonstrable search engine optimized copywriting experience
  • Showcase good communication skills, both written and spoken. You use your good communication skills to ask questions in a timely manner, assuring your work meets or exceeds expectations
  • Behave in a highly collaborative way and embrace teamwork and team spirit
  • Are expert at presenting and selling your solutions to various stakeholders
  • Bring forward ideas on how to improve processes, but also recognize that your opinions or preferences may not be accepted as the preferred approach at SSDM
  • Are solution minded. If you believe something is not ideal, you do not complain. You present the shortcoming alongside a proposed solution
  • Manage your own workloads and time well, juggling priorities efficiently and being highly respectful of time constraints and punctuality
  • Record your time accurately and DAILY, noting the specifics of what you were working on in the comments section of Wrike
  • Display confidence and assure you are communicating well to others
  • Effectively use company resources, including time, money and assets
  • Lean toward being a doer, meaning you are inclined to take on work yourself
  • Consistently meet deadlines and align your work and your team's with the estimated effort attributed to each task/deliverable
  • Experience working in Wrike PM software is a plus!
  • A fast-paced, ever-changing and exciting environment
  • A collaborative culture that embodies teamwork but where accountability is required
  • Full-time-hybrid, salary position + profit sharing
  • SSDM offers a competitive salary range of $60,000 - commensurate with experience. In addition, every team member receives annual profit sharing, beginning on your first day. You'll be 20% vested your first full year, increasing annually until fully vested at year five. Profit-sharing distributions are paid out in December as a lump sum-above and beyond your salary.
  • We offer several medical plan options with SSDM contributing to premiums, plus dental and vision coverage.
  • Access to multiple 401(k) plan types, with a company match of up to 3% of your contributions. Available after your 90 days of employment.
  • Paid Time Off (PTO): 12 days annually, available after 90 days of employment.
  • Holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day.
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