SEO and AI Search Specialist

US Fertility

1d•Remote

About The Position

Enjoy meaningful work while contributing to an organization that changes lives every day. US Fertility, the nation’s leading partnership of physician-led fertility practices, is redefining what it means to build a career in reproductive medicine. Our team members choose to build their career home at US Fertility because of the hope we inspire in our patients, the lives we help bring into the world, and the culture of excellence we foster across our organization. We share a deep commitment to continuously improving the patient experience and advancing research and development in one of the most dynamic and impactful fields of medicine. Through our national network of premier fertility centers we combine clinical expertise, scientific innovation, and compassionate care. The work we do building families offers purpose, challenge, and personal reward—and we’re just getting started. We have an immediate opening for a SEO and AI Search Specialist to join our team at US Fertility working Remote. Schedule: Monday through Friday, 8:00 AM to 5:00 PM This role provides the opportunity to grow within a nationally respected organization while remaining closely connected to the patients and teams you support every day. At US Fertility, collaboration is fundamental to how we work. There is undeniable strength in numbers—and support is always within reach. Whether collaborating with more than 200 highly respected physicians nationwide or partnering with colleagues who are passionate about solving meaningful problems, you’ll be surrounded by a team committed to shared success.

Requirements

Bachelor's degree in Digital Marketing, Communications, Information Design, or a related field
3–5+ years of experience in SEO, with demonstrated success managing multi-site or enterprise-level programs
Demonstrated experience with local SEO and location-based search strategies
Understanding of AI-driven search trends and Generative Engine Optimization (GEO) concepts
Proficiency with SEO platforms such as BrightEdge, SEMrush, or Ahrefs
Experience with analytics tools including GA4 and Google Search Console
Working knowledge of technical SEO fundamentals, including indexing, site architecture, schema markup, and Core Web Vitals
Ability to prioritize SEO initiatives using expected impact vs. effort and communicate trade-offs to stakeholders
Ability to translate SEO needs into technical requirements for developers
Strong attention to detail and ability to manage content accuracy in a regulated environment
Excellent communication and organizational skills in a multi-stakeholder environment

Nice To Haves

Experience in healthcare, life sciences, or other regulated industries is strongly preferred

Responsibilities

Develop and maintain scalable SEO frameworks, governance standards, and best practices across a network of clinic websites and sub-brands
Create templates and shared optimization standards that allow consistency while supporting brand-level differentiation
Manage search strategy across multiple CMS platforms (e.g., WordPress, Squarespace), prioritizing improvements based on business impact and technical feasibility
Conduct technical SEO audits including crawlability, indexing, Core Web Vitals, structured data, and site architecture
Translate SEO opportunities into clear technical requirements for development partners
Maintain overall content hygiene across the network by auditing legacy content, consolidating overlapping pages, and updating outdated information
Optimize content for emerging AI-powered search experiences, including Google AI Overviews and generative answer engines
Structure content to improve visibility within AI-generated summaries, featured answers, and conversational search interfaces
Implement schema markup and entity optimization to improve machine understanding of fertility services, providers, and treatment pathways
Adapt content strategies to align with evolving search behavior, including question-based queries, conversational search, and multi-step patient research journeys
Monitor how AI search results impact organic traffic patterns and adjust optimization strategies accordingly
Own local SEO strategy to capture high-intent queries such as "fertility clinic near me" and city + treatment combinations
Manage location page architecture and internal linking across dozens of clinic locations
Collaborate with reputation management team on Google Business Profile governance and optimization
Understand how local visibility interacts with national brand authority and communicate realistic performance benchmarks across markets
Manage daily content updates across multiple clinic and network websites using CMS tools (e.g., WordPress, SquareSpace)
Ensure accuracy and consistency of on-page content, metadata, headers, and internal links
Collaborate with clinical and marketing teams to ensure content aligns with brand voice, service offerings, and regional priorities
Support the production and formatting of new landing pages, service lines, and campaign-related microsites
Apply Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) expectations to all SEO content decisions
Collaborate with clinical, legal, and compliance teams to ensure SEO recommendations align with medical accuracy and regulatory requirements
Prioritize patient trust and content clarity over aggressive keyword targeting; know when to defer to medical standards
Track and report on organic search performance including rankings, traffic, and conversion behavior using BrightEdge and GA4
Conduct keyword research and competitive analysis to inform content updates and new page creation
Build and maintain dashboards or reports that tie SEO outcomes to business and patient acquisition goals
Communicate progress clearly to marketing leadership and cross-functional stakeholders
Collaborate with marketing, content, and development teams to align web initiatives and resolve CMS-related issues
Support QA testing for new web launches across the clinic network