Senior Website and Growth Strategist

Sprout General Referrals

3h•Remote

About The Position

Sprout Social is looking to hire a Senior Website and Growth Strategist to the Marketing team. Why join Sprout's Marketing team? At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. We are social intelligence powering the future of customer connection, and our Marketing team is a driving force behind turning that vision into reality. We put our customers at the heart of our strategy to drive market leadership, generate demand and increase customer retention, all in close partnership with our Sales and CX teams. We lead with clarity, act with speed and measure success by the business results we create. Here, you’ll have the freedom to test bold ideas, learn fast and shape the future—not only for Sprout, but for the global brands we empower. If you’re ready to set the bar higher, own your impact and accelerate your career, this is where you belong. What you’ll do This individual sits within the Website Strategy Team and serves as the critical bridge between Marketing and the Growth Product organization. You will be responsible for demystifying the "black box" between visitor arrival and trial activation/conversion, creating a seamless, data-driven user experience that flows naturally from our public-facing website into the product application. As we move toward a Self-Service/Product-Led Growth (PLG) model in 2026, you will develop the strategy for how web visitors are routed, segmented, and converted. You will partner closely with the Growth Product managers and Email & Marketing Automation team to unify our data platforms, ensuring that the rich intent data we capture on the website fuels a personalized, high-converting trial experience.

Requirements

4-6+ years of experience in Digital Marketing, Product Marketing, or Growth, with a specific focus on the B2B SaaS funnel.
Experience working in a Product-Led Growth (PLG) environment or managing Self-Service funnels.
Strong technical fluency: You understand how marketing platforms (Marketo, Adobe CJA, Salesforce, 6sense) pass data to product platforms (Pendo, Mixpanel, Data Warehouses (Redshift) ) and can speak confidently with engineers about requirements.
Proven ability to build collaborative relationships including creating rituals, updating processes and aligning stakeholders across different departments (Sales, Product, Marketing).

Nice To Haves

Experience with "Plan Picker" logic, dynamic pricing pages, or sign-up flow optimization.
Deep understanding of web analytics (GA4, Adobe Analytics) and product analytics (Mixpanel/Pendo).
Background in website personalization/testing strategies.
Experience managing or collaborating on large-scale platform migrations (e.g., moving data from a homegrown tool to an Enterprise CDP/ESP).

Responsibilities

Cross-Functional Bridge Building: Act as the primary conduit between Marketing and Growth Product teams, ensuring that acquisition strategies (Marketing) and activation workflows (Product) are perfectly aligned rather than siloed.
Web-to-Product Journey Optimization: Develop the strategy for the critical "handoff" moments—from CTA clicks to signup forms to the first login. You will design experiments (e.g., plan pickers, stepped forms, pricing page logic) that reduce friction and improve Trial CVR.
Data & Platform Unification: Champion the integration of marketing intent data (6sense, website behavior) with product usage data. You will ensure that a user’s web activity follows them into the trial, allowing the Email and Product teams to trigger the right messages and experiences at the right time.
Self-Service & Segmentation Strategy: Develop specific web pathways for our distinct buyer personas (e.g., creating an "Essentials" specific funnel vs. an "Enterprise" routing flow) to ensure low-touch prospects can self-serve while high-value prospects are routed to Sales.
Partner on Lifecycle Comms: Collaborate closely with the Email Campaign Strategist to move trial communications from isolated tools into Marketo. You will define the web triggers and user segments that the Email team will use to build their nurture journeys.
Full-Funnel Reporting: Establish a shared view of success. You will move beyond "Trial Starts" to report on downstream metrics like Activation Rate and Product Qualified Leads, giving Marketing visibility into lead quality.

Benefits

Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.