Senior Web Marketing Manager (1809)
About The Position
As a member of the company's Marketing team, the Senior Web Marketing Manager is the primary owner of CoreSite's HubSpot web ecosystem, overseeing all aspects of web development, optimization, and maintenance. CoreSite delivers essential interconnection hubs so our customers across the U.S. can effectively conduct business and support their customers, and this role brings technical precision and strategic consistency to a function that is vital to CoreSite's customers and marketing success. As the lead for CoreSite's digital presence within HubSpot, the Senior Web Marketing Manager drives web performance, lead generation, and marketing automation initiatives that advance the company's growth objectives. This position functions as an individual contributor role, utilizing agency and contractor partnerships for large-scale creative or technical projects to ensure a continued focus to stay on strategy, execution, and results.
Responsibilities
- Serve as the HubSpot expert to lead and optimize HubSpot web development, landing pages, forms, and calls to action ("CTA") to support campaign and lead generation goals.
- Oversee web quality assurance and performance, ensuring assets meet brand, accessibility, and user experience ("UX") standards.
- Define and execute clear, compelling, and effective strategies to enhance the website's role in demand generation and digital engagement.
- Drive cross-functional alignment between search engine optimization ("SEO") vendors and content teams to improve visibility, traffic quality, and conversion rates.
- Manage web updates and requests, maintaining an organized roadmap for improvements and maintenance.
- Support campaign execution, email workflows, and automation within HubSpot, ensuring accurate setup and performance tracking.
- Implement A/B testing and personalization strategies, analyzing performance data to guide optimizations.
- Monitor and report on website and campaign key performance indicators, leveraging analytics to drive continuous improvement.
- Establish and maintain governance, documentation, and scalable processes for all web initiatives.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Real Estate
Education Level
No Education Listed
Number of Employees
251-500 employees
