Senior Web Experience Manager, Homepage

ServiceNow•Santa Clara, CA

5h•Remote

About The Position

We are seeking a strategic and hands-on Senior Web Experience Manager to own the content strategy, experience design, and performance optimization of the ServiceNow.com homepage—our digital front door. This role will define and execute the homepage vision globally, including all regional variants (French, Japanese, etc.), ensuring visitors immediately understand who ServiceNow is, what we do, and the value we provide. The ideal candidate brings expertise in brand storytelling, demand generation, conversion optimization, and data-driven testing, with the ability to balance strategic thinking with tactical execution in a high-visibility, fast-paced environment. This is a senior individual contributor role requiring both strategic vision and hands-on execution capabilities to drive homepage performance and support key marketing initiatives including product launches, global events, and integrated campaigns.

Requirements

8+ years of experience in digital marketing, web content strategy, web experience management, or related fields
Proven track record of owning high-traffic, high-visibility web properties and driving measurable improvements in engagement and conversion
Deep expertise in brand storytelling, messaging strategy, and creating web experiences that effectively communicate value propositions
Strong understanding of the intersection between brand awareness and demand generation, with ability to craft experiences that serve both objectives
Expert-level knowledge of conversion rate optimization (CRO), A/B testing, multivariate testing, and personalization strategies
Highly analytical with demonstrated ability to interpret web analytics, derive insights, and translate data into actionable optimization strategies
Strategic thinker who can develop long-term vision while remaining hands-on with day-to-day execution
Exceptional stakeholder management skills with experience collaborating with and presenting to senior executives (VP, SVP, C-level)
Strong project management capabilities with ability to juggle multiple priorities in a fast-paced, dynamic environment
Excellent communication skills, capable of articulating strategies, recommendations, and results to diverse audiences
Self-starter with high degree of autonomy, sound judgment, and ability to make decisions independently while knowing when to escalate
Extensive hands-on experience using web content management systems for planning, authoring, and publishing content—Adobe Experience Manager (AEM Sites) strongly preferred
Expert-level proficiency with web analytics platforms (Adobe Analytics strongly preferred) and ability to build dashboards, analyze user behavior, and measure content performance
Strong experience with testing and optimization platforms (Adobe Target strongly preferred) including test design, audience segmentation, and results analysis
Understanding of SEO best practices, web accessibility standards (WCAG), and how they inform homepage content and design decisions
Familiarity with personalization engines, audience targeting strategies, and marketing automation integration (e.g., Marketo)
Knowledge of emerging web technologies, AI-driven personalization, and dynamic content capabilities

Nice To Haves

B2B enterprise or SaaS marketing experience strongly preferred
Experience managing homepage or high-visibility web properties for global brands
Background supporting product launches, major marketing campaigns, global events, and executive-level communications through web channels
Experience working with global, multi-regional teams and adapting content for different markets and cultures

Responsibilities

Define and own the content strategy and experience approach for the ServiceNow.com homepage (US-Global) and all regional homepage variants, ensuring alignment with brand positioning, marketing campaigns, and business objectives
Develop a strategic roadmap for homepage evolution that balances evergreen brand storytelling with time-bound campaigns (product launches, events, seasonal initiatives)
Drive innovation in how the homepage brings the ServiceNow brand to life through rich storytelling, visual design, interactive experiences, and compelling messaging that bridges brand awareness and demand generation
Establish frameworks and best practices for homepage content planning, messaging hierarchy, audience targeting, personalization, and optimization
Stay ahead of digital experience trends and competitive landscape to ensure the homepage remains best-in-class
Lead the planning, creation, and launch of homepage content experiences that support marketing campaigns, product launches, global events, and brand initiatives
Partner closely with Corporate Marketing, Integrated Marketing, Product Marketing, Brand, Product Management, Studio (Design), Publishing, and Localization teams to translate marketing strategies into compelling homepage experiences
Develop content briefs, messaging frameworks, and layout recommendations that effectively communicate ServiceNow's value proposition to diverse audiences
Manage homepage content calendar, balancing competing priorities and ensuring seamless transitions between campaigns while maintaining brand consistency
Collaborate with Studio to create visually compelling, on-brand homepage designs that drive engagement and convey brand narrative
Work with Localization and regional marketing teams to ensure homepage experiences are regionally relevant and effective across all global markets
Own homepage performance metrics including engagement rates, bounce rate, scroll depth, content engagement, click-through rates, and influenced conversions
Design and execute comprehensive testing strategies (A/B tests, multivariate tests, personalization experiments) to continuously improve homepage performance
Analyze homepage data using Adobe Analytics and other tools to identify optimization opportunities, user behavior patterns, and areas for improvement
Implement personalization and targeting strategies to deliver relevant experiences to different audience segments (e.g., by industry, role, buyer journey stage)
Monitor competitive benchmarks and industry best practices to inform optimization strategies
Report on homepage performance, test results, and recommendations to senior marketing leadership and the Web Experience Manager
Serve as the primary point of contact and subject matter expert for all homepage-related initiatives and decisions
Build strong relationships with senior marketing leaders including SVPs and CMO, coordinating approvals for high-visibility homepage changes
Lead cross-functional collaboration with Corporate Marketing, Integrated Marketing, Product Marketing, Field Marketing, Events, SEO, and Analytics teams
Advocate for customer needs and user experience best practices while balancing marketing objectives, brand requirements, and technical constraints
Provide thought leadership on homepage strategy, content trends, and optimization approaches to influence broader web experience decisions
Partner with Product Management teams to communicate business requirements for CMS capabilities that support homepage needs
Establish operational workflows and governance processes for homepage content planning, approvals, publishing, and performance reviews
Manage homepage project timelines, ensuring on-time delivery of campaign launches and content updates
Maintain documentation of homepage strategies, content guidelines, testing results, and performance insights
Proactively identify risks, dependencies, and issues, escalating to the Senior Manager of Web Experience as needed