Senior Vice President, Strategy

PUBLICIS GROUPE•New York, NY

49d

About The Position

Publicis Media UNIT3C is the leading social center of excellence inside of Publicis Groupe. We provide social media expertise across a large portfolio of premier and innovative blue chip clients. As social media continues to explode for brand awareness, engagement and commerce, UNIT3C provides the point of view, innovative recommendations and drives results. The SVP, Strategy will provide consistently superior media strategies, ideas and marketplace solutions tailored to fast-paced CPG client.

Requirements

Minimum 10 - 12 years of media experience with extensive planning knowledge
Superior client service experience with proven ability to provide strategic media plans
Bachelors degree
Expertise in eCommerce strategy, CPG experience highly preferred
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Ability to translate numbers into viable business solutions to enhance strategies and meet deliverables
Excellent leadership ability to drive team to deliver results

Responsibilities

Serve as primary day-to-day liaison between internal team and client.
Driver of media approach & execution, ensuring the delivery of a consistent approach to media strategy and planning that delivers against each brand's unique jobs to be done while helping to connect dots across all teams for a full plan impact.
Connector between brand objectives & strategies and who/what/how to think about the consumer and how it relates to media strategy in current and future culture.
Develop and scale efficiencies and best practices, providing oversight and escalation on day-to-day (billing, delivery, etc.) & serve as key liaison for various MagnumOne teams (investment, audience retail, etc.).
Communicate media industry updates impacting the portfolio including capabilities and consumption.
Empower MagnumOne Strategy team to learn and leverage all planning tools to ensure consistent data-led plans.
Ensure that client receives full value from Publicis' resources within the parameters of service/compensation agreement.
Provide leadership and direction to team working on account, maintaining knowledge of the client business.
Take leading role in client ideation and creativity, partnering with creative, digital and other agencies.
Ensure a robust training program for all members of the team is in place.