Senior Vice President Retail Consultancy/Channel Strategy

PUBLICIS GROUPE•Chicago, IL

48d

About The Position

Mars Unitedâ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/. Job Overview: Global Strategic Leader. Shopper Expert. Thought Leadership Partner. Growth Opportunity Identifier Purpose: The SVP, Global Retailer Strategy is the owner of a key client relationship, who leads key client initiatives, annual planning activities and identifying growth opportunities. Can coordinate a PO1 approach, working closely with network partners across this client business in a commerce capacity. This person develops shopper focused intelligence gathering and insight development to guide strategy and leads development of all program strategy with insightful and inspiring creative briefs.â¯Collaborates with senior client leads to drive overall direction of the business. Must be available to work on London time. Key Deliverables/Benefits: Brainstorm Facilitation Strategic Approach Insight Development Research Partner Insights team Partner FY Planning Strategy Thought Leadership Development Growth Identifier

Requirements

Bachelor's degree or greater
Minimum of 10 years' experience in strategy and planning
Highly curious nature
Ability to manage, process and apply large quantities of information quickly and accurately to understand the big picture
Understands implications of trends across business & functions
Proven leadership and organizational skills
Excellent written and verbal communication skills
Self-starter with strong problem-solving ability
Capable of handling multiple projects simultaneously
Ability to maintain and grow relationships
Travel required on an as-needed basis
High level of energy and enthusiasm
Comfortable with high pressure, fluid and ambiguous situations
Proficiency in Microsoft Word, Excel and PowerPoint required

Responsibilities

Partner with Client Leadership teams to develop and deploy shopper focused program development for agency clients.
Key member of new business team responsible for defining scope, strategic approach to opportunities and shopper-centered content.
Oversee a group of businesses where you will play a leadership role in key client initiatives, annual planning activities and identifying client growth opportunities.
Manage Strategic Planning staff across the business you oversee including their career development, utilization and scope and evolving their strategic planning skills.
Identify agency training opportunities for clients and participate in content development
Champion best practices throughout the organization, productively mentor members of cross-functional teams on our approaches and agency outputs.
Master of the Marilyn Predictive Commerce Intelligence technology, drive opportunities and adoption with both the internal team and clients.
Own development of shopper-focused intelligence gathering and insight development to guide program strategy
On-going identification of approaches and outputs associated with consumer/shopper overviews, market trend analysis and competitive/category behavior assessment.
Lead the development of all program strategy and the development of an insightful and inspiring creative briefs.
Facilitate brainstorm sessions that inspire big, creative ideas
Continually strive to improve the product of the department by developing and integrating innovative approaches
Cultivate strong working relationships with Consumer/Shopper Insights and Marketing Research Directors within client organizations
Successfully generate demand for the services of the department within client organizations.