Senior Vice President, Engagement Strategy
About The Position
Make a Real Impact: Senior Vice President, Engagement Strategy at CMI Media Group Ready to shape the future of healthcare marketing? At CMI Media Group, we're not just marketers – we're architects of healthier outcomes. For over 30 years, we've been pioneers in crafting innovative strategies that connect with audiences on a deeper level. We're a diverse team, united by a passion for using our expertise to drive meaningful change in the healthcare landscape. If you're a strategic visionary with a knack for building bridges and a desire to make a real difference, we want you on our team. The Opportunity: Your Mission, Should You Choose to Accept It As Senior Vice President, Engagement Strategy, you'll be the mastermind behind omnichannel media solutions that truly resonate with our clients' target audiences. You'll be the trusted advisor, the strategic partner, and the driving force behind campaigns that not only meet but exceed expectations. This isn't just a job; it's a chance to lead, innovate, and leave your mark on the industry.
Requirements
- Strategic Brilliance: A deep understanding of how media influences and engages audiences, with a proven track record of developing successful omnichannel strategies.
- Healthcare Expertise: Direct experience in professional healthcare markets or consumer market experience (preferably in healthcare), or other regulated categories.
- Leadership Prowess: The ability to inspire, motivate, and guide a team towards common goals, fostering a culture of collaboration and innovation.
- Client-Centric Mindset: A passion for building strong relationships and delivering exceptional service to our clients.
- Innovation DNA: A desire to challenge the status quo, explore new technologies, and push the boundaries of what's possible.
- 14+ years of hands-on media planning experience across all channels
- A 4-year degree or equivalent in experience and education
Responsibilities
- Orchestrate Omnichannel Experiences: Design and implement integrated media strategies that seamlessly blend online and offline channels, creating a cohesive and impactful journey for the audience.
- Be the Client Whisperer: Forge strong, lasting relationships with key client stakeholders, becoming their go-to expert for all things media.
- Lead with Vision: Guide and mentor a talented team of engagement planners, fostering a collaborative and innovative environment.
- Stay Ahead of the Curve: Immerse yourself in the latest industry trends, emerging technologies, and competitive insights, sharing your knowledge and shaping our strategic direction.
- Drive Growth: Partner with our Customer Excellence Lead to identify new opportunities for expansion, developing innovative solutions and services that set us apart.
- Collaborate and Conquer: Work hand-in-hand with other agency partners (Creative, PR, etc.) to deliver integrated campaigns that achieve maximum impact.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
