Senior Vice President of Marketing

The Tie•New York, NY

About The Position

The Tie is the leading provider of information services for digital assets. We work with the largest hedge funds, asset managers, exchanges, token issuers, banks, and trading platforms across the world. Our services include: The Tie Terminal – the institutional front-end for crypto data Enterprise APIs – real-time and historical feeds powering institutional workflows Investor Relations & Corporate Access – helping protocols engage with capital markets Redistribution Integrations – embedding our data into exchanges, custodians, and analytics platforms Institutional Conferences & Events – hosting premier private gatherings for decision-makers Over the last few years, we've significantly expanded our product suite—beyond data into adjacent financial services—and we’re just getting started. We’re looking for a Senior Vice President of Marketing to lead the company’s marketing strategy, guide brand evolution, and oversee all aspects of execution—from messaging and visual identity to collateral and campaigns.

Requirements

10+ years of experience in marketing, with 4+ years in a senior leadership role
Deep understanding of digital asset markets and full time work experience in crypto
A strong strategic thinker with proven experience owning brand development and GTM messaging in B2B or fintech environments
Deep understanding of institutional financial clients , including hedge funds, banks, and asset managers
Strong creative sensibility combined with operational rigor—able to manage both design and execution
Experience managing and scaling a cross-functional marketing team
Ability to thrive in a fast-paced, high-growth environment with competing priorities

Nice To Haves

Background in capital markets and/or SaaS is strongly preferred

Responsibilities

Define and own The Tie’s marketing strategy across all product lines, audiences, and channels
Craft and evolve our brand narrative to reflect our growing footprint across data and financial services
Work with the CEO and senior leadership to position The Tie in a way that resonates with our sophisticated, institutional clientele
Lead a diverse team of marketers including graphic designers, video editors, creative directors, and content specialists
Work closely with Sales to develop tailored collateral, pitch decks, and go-to-market messaging
Work closely with Product to translate technical releases into compelling stories and use cases
Work closely with Events to align brand and strategy across key institutional gatherings
Ensure all messaging reflects a deep understanding of our client base , including hedge funds, asset managers, OTC desks, proprietary trading firms, banks, and VCs
Oversee the redesign of our website , from layout and design to copy and structure
Drive execution of high-quality marketing materials including: Product one-pagers and brochures Thought leadership content Sales decks and case studies Email campaigns and announcements
Ensure consistency across all external touchpoints—visual identity, voice, tone, and positioning
Define and track marketing KPIs tied to brand engagement, lead generation, and sales enablement
Manage budgets and marketing ops tools (e.g., CRM integrations, automation platforms, content management systems)
Establish scalable systems to support current and future product lines