Senior Vice President, Global Communications

Los Angeles Tourism & Convention BoardLos Angeles, CA
6h$220,000 - $250,000Hybrid

About The Position

The mission of the Los Angeles Tourism & Convention Board (Los Angeles Tourism) is to improve the quality of life for all Angelenos through the economic and community benefits of tourism. Representing over 1,000 local tourism-related businesses, Los Angeles Tourism is a non-profit organization responsible for promoting the City of Angels as one of the world’s premier travel destinations through its global brand marketing and sales efforts. Tourism is a cornerstone of Los Angeles County’s economy, ranking among its top five employers. The city welcomed an astonishing 50 million visitors fueling over 543,000 tourism-related jobs and driving more than $45 billion in business sales in 2024. Los Angeles Tourism proudly leads initiatives that celebrate and sustain this vibrant industry, including the renowned Dine LA program designed to showcase LA’s world-class culinary scene while supporting local restaurants and hospitality professionals. Dine LA has become one of the largest restaurant weeks in the nation—featuring nearly 450 restaurants across 88 neighborhoods and 33 global cuisines. As of June 2025, LA County is home to more than 180 Michelin-recognized restaurants, with 32 participating in Dine LA Restaurant Week. As one of the world’s premier sports capitals, Los Angeles is excited to host eight FIFA World Cup 26™ matches – including the U.S. Men’s National Team opening match – and welcome back the Super Bowl for the ninth time. With headquarters in Los Angeles and offices spanning London, Mumbai, Chengdu, Shanghai, Beijing, Guangzhou, and Sydney, Los Angeles Tourism operates on a truly global stage, sharing the city’s dynamic spirit with the world. The Senior Vice President, Global Communications will develop and execute a comprehensive global communications strategy to elevate the destination’s brand positioning and identity, and increase organizational visibility across multiple audiences. This role requires a visionary leader to manage all aspects of internal and external communications, public relations, and media relations - including building and leading a high-performing internal team and management of global PR agencies. The ideal candidate brings significant media experience, excellent communications and public speaking skills, and a strategic mindset to drive awareness and engagement.

Requirements

  • Bachelor‘s degree from an accredited four-year college or university preferred.
  • A minimum of 10-12 years relevant experience required.
  • Must possess and maintain a current, valid driver’s license and be able to drive a vehicle for work-related travel as needed and as applicable to the position.
  • Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
  • Willingness to travel at least 25% of the time, with 50% of the travel being international and 50% domestic.
  • Demonstrated experience leading and managing teams, including direct management of at least three (3) employees and responsibility for performance and development.
  • Exceptional public speaking skills, including extensive media experience.
  • High level of emotional intelligence and situational awareness.
  • Significant experience working directly with elected official and other civic leaders.
  • Must be proficient in MS Office (Word, Excel, PowerPoint).
  • Excellent verbal, written, and interpersonal communication skills.
  • Dependable, great attitude, highly motivated and a team player.
  • Possess strong organizational skills and attention to detail.
  • Ability to multi-task and meet multiple deadlines.
  • Ability to communicate effectively across various departments.
  • Ability to work in a changing environment.

Responsibilities

  • Strategic Communications: Develop a comprehensive global communications strategy that strengthens LA Tourism’s brand positioning, amplifies product pillars, elevates awareness among residents and community leaders, supports legislative priorities, and advances sustainability and workforce development. Measure communications effectiveness (e.g., feature story percentage, Tier 1 media delivery goal, etc.) and provide regular reports to the Executive Team and key stakeholders. (30%)
  • Media Relations & Thought Leadership: Cultivate relationships with top-tier domestic and international media outlets to secure earned media opportunities. Act as primary spokesperson and prepare talking points, speeches, and presentations for Executive leadership. Position LA Tourism as an industry leader through executive thought leadership initiatives, including speaking engagements, authored content, and participation in high-profile industry forums. (15%)
  • Global PR Agency Management: Oversee global P.R. agencies to ensure alignment with the organization’s earned media strategy, establish and monitor annual performance criteria, and conduct annual agency reviews to maintain strong representation in key markets. (15%)
  • Team Leadership: Create a “best in class” Global Communications team by assessing organizational structure, hiring, developing, and retaining top talent to meet LA Tourism’s communications and broader organizational goals. (15%)
  • Reputation & Crisis Management: Assume responsibility for the organization’s crisis management plan and proactively monitor emerging trends that could impact tourism and LA’s reputation. Expand reputation management beyond crisis planning by implementing proactive strategies to safeguard and enhance the organization’s image. (10%)
  • Cross-Functional Collaboration: Partner with internal teams including Marketing, Sales, Membership, and others, to support their communications needs and ensure message alignment across all organizational initiatives. Maintain consistency of messaging across international markets while allowing for local cultural nuances. (10%)
  • Perform other duties as assigned. (5%)

Benefits

  • Hybrid work environment
  • Remote Monday and Friday
  • DTLA Tuesday through Thursday
  • Company paid parking in DTLA
  • Early Friday’s – our office closes every Friday at 2:30 pm
  • Holiday Office Closure (December 24th – January 1st)
  • 15 Paid Company Holidays
  • Paid Vacation Time
  • Paid Sick Time
  • Paid Floating Holidays
  • Paid Family Leave
  • Comprehensive health insurance (both PPO and HMO plans available)
  • Dental and vision plans (100% employer paid for some elections)
  • Pet insurance
  • Employer-paid life insurance, AD&D, short-term disability, and long-term disability, Aflac
  • Employee Assistance Program
  • Flexible Spending Account (Healthcare & Dependent Care)
  • 401(k) Retirement Savings Plan with up to 6% match that vests immediately
  • 401(k) match for qualified student loan payments
  • Employee referral program
  • Monthly internet and phone stipend
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