Senior Vice President for Enrollment Management

Mercer University•Macon, GA

1d•Onsite

About The Position

Mercer University invites applications for a dynamic and strategic leader to serve as Senior Vice President for Enrollment Management. This executive role provides vision and direction for Mercer’s university-wide enrollment strategy across its campuses in Macon, Atlanta, and the Regional Academic Centers. Reporting directly to the President and serving as a member of the Executive Cabinet, the Senior Vice President will provide leadership to the following teams within the enrollment management portfolio: admissions, student success, data systems and analytics, international student recruitment and retention, enrollment management marketing and communications, and student financial planning. The Senior Vice President will collaborate closely with academic and administrative leaders to attract, enroll, and retain an academically strong and mission-aligned student body. The ideal candidate will bring deep expertise in strategic enrollment planning, data-informed decision-making, and team development to support Mercer’s continued growth and excellence. Mercer’s enrollment management division is well-established, goal-driven, and highly innovative. The experienced team makes extensive use of the Slate CRM, state-of-the-art marketing techniques, and detailed, data-informed strategies to manage complex enrollment efforts across multiple campuses and programs. Strong partnerships with leading vendors support recruitment, marketing, and financial aid strategies; effectively managing these external relationships is a key responsibility of the Senior Vice President. The successful candidate will inherit a capable team, a culture of high achievement, and a strong foundation for continued growth and innovation.

Requirements

A minimum of ten years of progressive leadership experience in enrollment management or admissions.
A master’s degree in business, communications, higher education, or a related field is preferred; candidates with a bachelor’s degree and substantial relevant experience will also be considered.
Demonstrated success in developing and executing enrollment and retention strategies with measurable results.
Strong understanding of enrollment technologies, predictive analytics, and market research tools.
Exceptional leadership and team-building skills; a track record of fostering collaboration across diverse institutional stakeholders.
Superior communication and interpersonal abilities, including the capacity to represent the university compellingly to internal and external audiences.

Responsibilities

Develop and lead a comprehensive, multi-campus enrollment and retention strategy aligned with Mercer’s mission and goals.
Collaborate with academic leaders to align recruitment and enrollment efforts with evolving program offerings and market needs.
Oversee financial aid strategy to ensure accessibility, affordability, and net revenue optimization.
Lead a high-performing, data-driven enrollment team with a culture of collaboration, accountability, and innovation.
Partner with marketing and communications to ensure cohesive, audience-informed outreach strategies.
Provide enrollment forecasts and insights to inform institutional planning and resource allocation.
Serve as a visible campus leader and trusted advisor to the President and Cabinet on matters related to enrollment and student success.