The successful candidate will embody proven leadership traits, a collaborative spirit, and have a results-oriented mindset. Lindenwood values accountability and action, especially at a time when student enrollment is highly competitive and the value of higher education is closely scrutinized. As stated, this is a critical turnaround leadership opportunity requiring immediate impact, sophisticated data analytics capabilities, and proven experience in enrollment recovery situations. Delivering an exceptional, traditional, division 1, on-campus experience remains central to the institution’s mission. The essential skills areas are described below: Strategic Enrollment Leadership We seek an experienced, seasoned Enrollment Executive who has honed their skills in comparable or larger, dynamic, and growth-oriented higher education environments. The ideal candidate will: Develop and execute a comprehensive strategic enrollment management plan aligned with institutional mission and overall financial objectives Set ambitious yet achievable enrollment goals with direct accountability for achieving results Lead enrollment forecasting and modeling to support institutional planning and budgeting Provide strategic counsel to the President on enrollment trends, competitive positioning, and market opportunities Integrate the enrollment strategy with an expanding academic program portfolio and student success initiatives Enrollment Operation and Analysis This is a proactive, entrepreneurial institution that values disciplined planning and execution. We seek a data-driven, detail-oriented communicator who will engage at any level of the organization and community to ensure priorities, metrics and milestones are met with excellence. Oversee all enrollment functions including undergraduate, graduate, transfer, international, and adult/online enrollment Build sophisticated enrollment analytics capabilities including predictive modeling and competitive intelligence Develop and manage enrollment funnel metrics with focus on conversion and yield optimization Implement best practices in enrollment operations, CRM utilization, and enrollment technology Optimize financial aid strategy to achieve enrollment and net revenue goals Marketing and Brand Strategy With an exceptional history, beautiful campus, and modern facilities as well as a large and diverse student and multi-generational alumni population to leverage, Lindenwood seeks a leader who can: Lead institutional marketing strategy including expanding the brand positioning and market segmentation Oversee all digital marketing, content marketing, as well as traditional advertising on a local, regional, and national level Develop and drive targeted marketing campaigns for distinct student populations (e.g., leveraging new programs such as nursing or AI, etc.) Use data and analytics and timely reporting to ensure ROI and enrollment goals are met or exceeded Manage overall marketing budget to maximize campus enrollment impact and cost-effectiveness Employee Management & Organizational Culture The chosen candidate will step into the 192-year history and legacy that is Lindenwood. Pride in the past and great energy around an even brighter future as established by the Lindenwood board and leadership sets the tone. This role is the immediate executive leader for a nearly 50 person staff which includes these expectations: Recruit, mentor, and lead a high-performing enrollment and marketing teams/members Foster a culture of collaboration, transparency, innovation, and accountability Implement performance-based evaluations aligned to measurable outcomes Optimize organizational structure for effectiveness and efficiency Measures of Success (KPIs & Impact) Performance will be evaluated through quarterly progress reviews and comprehensive assessments at 90 days, 6 months and annually. First 90 days – full assessment and recommendations across people, process, systems, and enrollment pipeline and associated milestones 180 days – strategic implementation of key initiatives; establish/update KPIs, dashboards, and reporting rhythms 365 days – demonstrate making sustainable, measurable impact across critical spring summer and fall incoming class student segments as well as a mid-term strategic plan/process update Sample success metrics: Stabilizing enrollment trends: via reducing the annual decline and meet 95-100 percent of freshman and transfer enrollment targets Growth of recruitment funnel: via increase in inquiries, applications, and campus visits by 10 percent and improving key conversion and yield rates by 2-4 percent Strengthening of marketing effectiveness: via improved digital lead generation (+15-20 percent), refreshed brand materials and messaging, and enhanced ROI across paid and organic marketing channels Operational improvements: via a complete CRM and recruiting process audit, faster response times, and increased forecast accuracy Building a high-performance team: via developing VP level leaders, and organizational enhancements across both teams 3-year E nrollment and Marketing strategy: prepared, approved, and in play to optimize key program growth, financial sustainability, and long-term enrollment health