Senior Vice President, Earned Strategy, Health PR

WPP PLC•New York, NY

46d

About The Position

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences' health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity-operating, innovating, and creating at the intersection of Ogilvy's capabilities and global talent-Ogilvy Health brings forth world-class creative solutions for its clients. Over the past year alone, the Ogilvy network has been recognized with the following: Global Agency Network of the Year (Ad Age) Global Agency of the Year (Adweek) One of the "Best Places to Work" for LGBTQ+ equality (Human Rights Campaign's Corporate Equality Index) Most Effective Agency Network (Effie Worldwide) Agency Network of the Year (Clio Awards) Network of the Year (One Show) Global Network of the Year (LIA Awards) Gartner Magic Quadrant Leader Most Awarded Agency (Influencer Marketing Awards) ...and Ogilvy was the first agency network to secure the top rankings on both WARC's Creative 100 and Effective 100 in consecutive years For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads. About the Role We are seeking a highly motivated and experienced SVP of Earned Strategy to lead the development and execution of innovative and effective earned strategies for our healthcare clients and new business pursuits. This role will be instrumental in driving brand growth, agency share of wallet, and exceeding client expectations through culture-driven insights and a deep understanding of the healthcare landscape. As a Senior Vice President, you bring value through exceptional modern marketing skills. "In it to win it," you should have great hunting instincts and know when to bring in the capabilities to meet client needs and help close the deal. You should be a team builder who drives client business results, as well as our Agency share of wallet. Importantly, you are an advocate and champion of the Ogilvy and Ogilvy Health brand to our clients, employees and candidates. Possessing C-Suite gravitas, you should have a marketable body of expertise to be an exceptional team leader who inspires others to act courageously.

Requirements

11-14 years of experience, including 8+ years in a supervisory role and exceptional experience in Health & Wellness
Proven experience with new business development and ability to drive revenue
Ability to manage accounts and projects with little to no supervision
Be recognized as subject matter leader and experience formulating creative client strategies and solutions
Ability to manage multiple individuals across various teams and to manage performance and provide timely feedback
Ability to participate in internal forecasting and determining appropriate staff utilization as well as overseeing budget development and management, ensuring that budgets remain on track and are invoiced in a timely manner
Interest to be a collaborator within the team and others within the company
Digital fluency

Responsibilities

Account Leadership: Client Management & Strategic Thinking
Business Development: Contribute to agency growth by driving new business pitches by cultivating data-driven cultural insights, developing earned creative strategies, and working with Creative teams to build programming that earns attention
Hunting for organic new business growth and identifying new business opportunities
Developing strategic plans, including annual brand plans and ad hoc plans throughout the year, generating creative ideas and actions that produce tangible business results
Nurturing and growing key senior client relationships by being a trusted advisor to senior client management and working as an objective insider and advocate for their organization
Reviewing and analyzing marketing and business analytics and developing a POV on how communications strategies should adjust to reflect that data
Integrating and liaising with experts across the Ogilvy Health, Ogilvy, and broader WPP network, including social and digital teams, paid partners, strategy, and creative
Bringing industry trends and forward thinking to your clients, thinking beyond the client's stated needs and providing proactive counsel in areas that the client can benefit from understanding
Seeking and supporting thought leadership opportunities and content such as bylines, speaking opportunities, and awards
Providing day-to-day client strategy and account leadership with limited oversight from Group SVP or EVP
Leading all account executions with support from your teams, while staying knowledgeable on the full picture of the account, including strategic business imperatives, knowledge of the competitive landscape, target audiences, and competitive advantages
Ensuring the highest quality of deliverables to clients, including an attention to details when it comes to brand messages, product data, grammar, and spelling
Nurturing and mentoring staff to think a level ahead to support their continued growth
Showcasing team success and help the client market results internally
Managing client satisfaction metrics and associated performance measures, anticipating challenges and roadblocks and devising timely solutions to any relationship issues that might arise
Fiscal Responsibility
Organic Growth
New Business
Leadership & Culture
Attracting and retaining core talent, managing others to their maximum potential, including working closely with HR on performance reviews and goal setting for your team, setting aggressive yet achievable performance goals for yourself and others
Cultivating an atmosphere that embraces diversity and inclusion within the team and agency
Promoting collaboration within and across teams, including specialties
Demonstrating professionalism, enthusiasm, and passion for our clients, our industry, and our agency
Creating a positive work environment by providing feedback for employee growth, recognizing and celebrating team's wins within the team and among leadership, and managing staff issues
Initiating thought leadership projects that enhance our reputation and add value to our client's business
Building relationships within the Ogilvy Health organization, consistently leveraging other skill sets to enhance growth opportunities for the agency