Senior Vice President, Digital

AAA Mountain West Group • Walnut Creek, CA

1d • Hybrid

About The Position

The SVP Digital is the executive leader for MWG enterprise digital initiatives. This includes responsibility for all member-facing online platforms, digital commerce, digital experience, and digital hosting operations that support other AAA Clubs. Reporting directly to the Chief Strategy Officer, the core function of this role is to define and implement a multi-year digital strategy with the goal of increasing online transactions, optimizing omnichannel service delivery, enhancing member engagement, and modernizing digital infrastructure. The SVP must ensure all digital initiatives align with the Club's financial, operational, membership and business line growth objectives, while strictly adhering to standards for governance, data security, and regulatory compliance.

Requirements

• Demonstrated ability to set long-term strategy, navigate ambiguity, and make high-impact decisions using incomplete information.
• Proven executive influence and enterprise partnership skills to align priorities, investments, and long-term growth
• Deep expertise in digital marketing, e-commerce platforms, UX/UI strategy, and analytics tools (e.g., Adobe ecosystem, Google Analytics, CRM platforms).
• Strong understanding of CRM, ERP, and data architecture.
• Proven financial acumen including budgeting, ROI modeling, and capital planning.
• Ability to articulate complex technical initiatives to non-technical audiences.
• Strong executive communication and presentation skills.
• Enterprise program management and prioritization capability.
• Ability to build cross-functional alignment and stakeholder buy-in.
• Advanced problem-solving and analytical skills.
• Strategic thinker with execution discipline.
• Demonstrated success driving large-scale digital transformation and measurable revenue growth.
• Experience leading in fast-paced, evolving environments.
• Bachelor's degree in E Business, Marketing, Business or related field or an equivalent combination of education and experience
• 12+ years progressive leadership in digital commerce, online transactions, technology operations, or digital marketing including:
• 8+ years senior executive leadership experience (Director level or higher) within a highly matrixed organization.

Nice To Haves

• Experience overseeing enterprise hosting or platform operations
• Master’s Degree

Responsibilities

• Develops and leads enterprise-wide multi-year strategy (3+ years) for Digital Marketing that builds the foundation for long-term business growth.
• Manage complex and changing business needs; evaluate market and industry data, trends, and determine tradeoffs.
• Partners with leaders across various Business Units, Sales/Service, and corporate functions to define and influence enterprise-wide priorities, investment decisions, and alignment of resources to long-term business objectives.
• Provide leadership to the E-Business function, ensuring appropriate staffing, training, and development of team members.
• Build organizational bench strength and succession plans.
• Ensure compliance with professional standards, laws, and regulations, operating in alignment with the Club’s mission and values.
• Participate in cross-business assignments, enterprise projects, and Club policy development.
• Serve on National committees as required.
• Oversee E-Business operations, systems, staff, and processes to ensure performance goals are met.
• Manage integration of E-Business activities across all supported business lines and geographies.
• Recommend the use of internal versus external services and manage vendor relationships.
• Stay current on industry developments and emerging technologies, evaluating their potential application to advance Club initiatives.
• Collaborate extensively with revenue-producing and membership business lines to ensure member and prospective member interactions are effective, contemporary, and aligned with business objectives.
• Develop reporting frameworks and accountability measures for all business lines
• Leverage a data-driven optimization approach including continuous A/B testing.
• Provide information to business lines to support problem-solving, opportunity identification, and operational improvement, both for E-Business and cross-service delivery channels.
• Achieve targeted percentages of online transactions, total transaction value, value per transaction, response times, and related metrics.
• Monitor market trends and benchmark best-in-class digital marketing and digital interaction technologies from a business-to-consumer perspective.
• Monitor market conditions and professional practices to determine the systems, processes, and methods needed to achieve short- and long-term objectives.
• Make recommendations, provide reports, and oversee deployment of technologies across business lines, including the use of AI to enhance the member experience.
• Perform other duties as assigned.
• Comply with all Club policies and standards.

Benefits

• Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program

What This Job Offers

• Job Type: Full-time
• Career Level: Executive