Senior Vice President, B2B Practice

Association of National Advertisers•New York, NY

3d•$185,000 - $195,000•Hybrid

About The Position

The Senior Vice President of the ANA B2B Marketing Practice is the organization’s leading voice for modern B2B marketing. This executive sets the strategic direction for the Practice, elevates ANA as the industry’s premier authority, and convenes the world’s most senior B2B marketing leaders to shape the future of the discipline. The SVP will drive industry‑defining thought leadership, oversee a $1M+ portfolio of programs and events, and ensures B2B’s role as a commercial growth engine is fully recognized across the ANA ecosystem. The role blends vision and execution, requiring deep industry credibility, intellectual leadership, operational excellence, and strong commercial accountability.

Requirements

Bachelor's degree and 15+ years of senior-level experience in B2B marketing, agency leadership, consulting, or marketing technology environments
Proven deep subject matter expertise in business-to-business marketing with recent senior-level experience from within a marketer, agency, or marketing solutions provider
A recognized industry leader with credibility among senior marketers
Excellent project management skills and the ability to drive key strategic initiatives. Getting things done in an environment of change is a continuously present imperative
Excellent communications skills – must be able to write and present effectively; adjust to fit the audience and the message; strong ability to get a message across and be persuasive
Curious, passionate, start-up sense of urgency and entrepreneurial mindset; not afraid to take risks and try new things, and always looking for new ways to expand your knowledge and experience
Ability to successfully manage multiple concurrent project demands with quick turnaround times and to work collaboratively with a team, as well as independently and with minimal supervision
A relationship builder and people person – the position provides the opportunity to work with ANA members at hundreds of companies
High integrity and transparent leadership style

Responsibilities

Strategic Leadership & Industry Influence
Define and execute the strategic vision for the ANA B2B Marketing Practice
Position ANA as the central authority and go‑to resource for B2B marketing
Elevate the visibility, influence, and credibility of B2B marketing across the industry
Represent the voice and needs of B2B marketers within ANA and beyond
Executive Community Leadership
Build and lead a global community of senior B2B marketing executives
Guide peer‑driven identification of the industry’s most critical challenges
Oversee working groups that develop actionable frameworks and solutions
Thought Leadership & Research
Lead ANA’s B2B research agenda and intellectual property portfolio
Deliver market‑moving insights on topics such as AI, measurement, creativity, and commercial growth
Translate complex findings into practical, implementable frameworks
Align research outputs with conferences, committees, and member capability development
Portfolio Oversight & Program Excellence
Oversee all B2B committees, conferences, awards, and webinars
Ensure quality, coherence, and strategic integration across the full portfolio
Shape the vision and programming for the Masters of B2B Marketing Conference
Steward the B2 Awards as a flagship revenue and credibility driver
Commercial & Operational Accountability
Manage and grow a $1M+ line of business
Drive revenue across conferences, awards, sponsorships, and registrations
Balance commercial performance with member‑first value and long‑term brand integrity
Track and improve engagement, satisfaction, and NPS metrics
Partner & Ecosystem Integration
Collaborate with Sponsorship leadership to align partner strategy
Integrate partners thoughtfully across content, events, and thought leadership
Ensure B2B perspectives are represented across ANA’s broader divisions and initiatives
B2B Practice Team Leader
Lead proactively and develop a division that the rest of ANA can look to as a new consistently performing, trusted partner
Develop deeper quantitative and qualitative understanding of membership needs
Mentor, guide, and optimize team to ensure optimized execution, and improve on annual plan deliverables