Senior Vice President, B2B Practice

Association of National Advertisers•New York, NY

12h•$185,000 - $195,000•Hybrid

About The Position

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs. The Senior Vice President of the ANA B2B Marketing Practice is the organization’s leading voice for modern B2B marketing. This executive sets the strategic direction for the Practice, elevates ANA as the industry’s premier authority, and convenes the world’s most senior B2B marketing leaders to shape the future of the discipline. The SVP will drive industry‑defining thought leadership, oversee a $1M+ portfolio of programs and events, and ensures B2B’s role as a commercial growth engine is fully recognized across the ANA ecosystem. The role blends vision and execution, requiring deep industry credibility, intellectual leadership, operational excellence, and strong commercial accountability.

Requirements

Bachelor's degree and 15+ years of senior-level experience in B2B marketing, agency leadership, consulting, or marketing technology environments
Proven deep subject matter expertise in business-to-business marketing with recent senior-level experience from within a marketer, agency, or marketing solutions provider
A recognized industry leader with credibility among senior marketers
Excellent project management skills and the ability to drive key strategic initiatives. Getting things done in an environment of change is a continuously present imperative
Excellent communications skills – must be able to write and present effectively; adjust to fit the audience and the message; strong ability to get a message across and be persuasive
Curious, passionate, start-up sense of urgency and entrepreneurial mindset; not afraid to take risks and try new things, and always looking for new ways to expand your knowledge and experience
Ability to successfully manage multiple concurrent project demands with quick turnaround times and to work collaboratively with a team, as well as independently and with minimal supervision
A relationship builder and people person – the position provides the opportunity to work with ANA members at hundreds of companies
High integrity and transparent leadership style

Responsibilities

Strategic Leadership & Industry Influence: Define and execute the strategic vision for the ANA B2B Marketing Practice Position ANA as the central authority and go‑to resource for B2B marketing Elevate the visibility, influence, and credibility of B2B marketing across the industry Represent the voice and needs of B2B marketers within ANA and beyond
Executive Community Leadership: Build and lead a global community of senior B2B marketing executives Guide peer‑driven identification of the industry’s most critical challenges Oversee working groups that develop actionable frameworks and solutions
Thought Leadership & Research: Lead ANA’s B2B research agenda and intellectual property portfolio Deliver market‑moving insights on topics such as AI, measurement, creativity, and commercial growth Translate complex findings into practical, implementable frameworks Align research outputs with conferences, committees, and member capability development
Portfolio Oversight & Program Excellence: Oversee all B2B committees, conferences, awards, and webinars Ensure quality, coherence, and strategic integration across the full portfolio Shape the vision and programming for the Masters of B2B Marketing Conference Steward the B2 Awards as a flagship revenue and credibility driver
Commercial & Operational Accountability: Manage and grow a $1M+ line of business Drive revenue across conferences, awards, sponsorships, and registrations Balance commercial performance with member‑first value and long‑term brand integrity Track and improve engagement, satisfaction, and NPS metrics
Partner & Ecosystem Integration: Collaborate with Sponsorship leadership to align partner strategy Integrate partners thoughtfully across content, events, and thought leadership Ensure B2B perspectives are represented across ANA’s broader divisions and initiatives
B2B Practice Team Leader: Lead proactively and develop a division that the rest of ANA can look to as a new consistently performing, trusted partner Develop deeper quantitative and qualitative understanding of membership needs Mentor, guide, and optimize team to ensure optimized execution, and improve on annual plan deliverables